How to open a public swimming pool for business. Brief analysis of supply and demand

Owners of country houses strive to improve their backyard so that summer holidays pass with maximum comfort. Even 10 years ago, a private pool was a luxury, but today more and more Russians can afford such a remarkable facility. The construction of swimming pools can bring a good income if you offer customers the best budget solutions with a long service life.

Demand Analysis

You need to start any business after a thorough market analysis. The right approach to the study of the situation will help determine the direction of action and target audience.

Having your own pool is not too cheap, so you can’t count on a constant influx of customers in a small town. In order to get a wide range of customers, it is necessary to choose the right field of activity:

try to cover the maximum number of settlements in one region;
choose a large metropolitan area as a place of business.

The main clients are people of medium and high incomes. Owners of hotels, guest houses, recreation centers order pools. It is also necessary to take into account the seasonality of this type of activity. The construction of turnkey pools cannot take place during the winter season.

Work plan

Strategic business planning will allow you to build a clear scheme of work that will lead to the successful development of the enterprise. A kind of step-by-step instruction will help determine highlights at the initial stages and in subsequent actions. In general terms, the action plan includes the following points:

analysis of the market, competitive environment and search for suppliers;
selection of the technological component of turnkey pools, selection of specialists;
official registration, conclusion of labor agreements, joining the SRO;
creation of a web page, advertising campaign, customer search;
construction of the first structure (free of charge or at cost);
search for real orders.

Among other things, it is necessary to decide which type of pools is supposed to be introduced to the market. This will allow you to purchase the necessary equipment and select an affordable price segment.

Direction of activity

Buyers can be offered several types of pools, which differ in cost, complexity of installation and installation of engineering structures. The most popular are:

reinforced concrete;
polypropylene;
acrylic structures.

The concrete pool construction project involves a long and laborious process, which includes digging a foundation pit, reinforcing, and finishing. The concrete hardens for about a month, after which the water warms up for a long time due to the nature of the material. However, this type of structure has a lot of advantages:

long service life;
lack of influence of the height of groundwater;
a large selection of options for cladding;
high level of resistance to damage.

Polypropylene and acrylic structures are lighter and cheaper, have good resistance to ultraviolet radiation and aggressive environments.

Equipment and specialists

Important components of the business for the arrangement of water facilities are the purchase of the necessary equipment and the hiring of workers. The difference in how pools are installed affects the initial cost estimate for starting a business.

For the installation of polypropylene and acrylic structures in the country or in a private house, you will need:

grinder, drill, jigsaw;
tools for digging a pit;
compact concrete mixer;
containers for solution, waste, etc.

Additional tools may be needed. This will be clarified in the process of work, if necessary, they can be purchased.

Construction concrete pools provides for the purchase of the following equipment:

earthwork tools;
concrete mixer;
equipment for the installation of engineering communications;
facing tools.

The staff must have high level qualifications. After all, pool projects involve a large list of technically complex work. Only careful implementation of all stages will achieve the desired result.

Business Features

Due to the design features different types structures, the cost of building a pool differs significantly. Polypropylene can cost 100,000 rubles, as for concrete pools, especially public ones, the price for arranging an 8 * 3 m pool can reach up to 2.5 million rubles.

The following factors affect the price increase:

pool type (indoor, outdoor, indoor, etc.);
method of water circulation (overflow or skimmer pool);
structure size;
installation method (concrete, acrylic, etc.);
installation of additional options (hydromassage, air geyser, underwater lighting, etc.).

The construction of a pool in the house is accompanied by a connection to internal communications, which can also complicate the work.

Profitability of the enterprise

The threshold for entering the business, which involves the construction of pools in the country or in private homes, is quite high. For the purchase of equipment, it is initially necessary to spend from 500,000 rubles. The volume of the trade margin in this kind of activity is set at 10% -15%. Example: when selling and installing a pool worth 2,000,000 rubles, the net profit will be 200,000-300,000 rubles. Accordingly, the business reaches the break-even point after 3-6 months of operation.

In today's article, we invite readers to look at the finished pool business plan with calculations. It was no coincidence that we decided to talk about the opening swimming pool. This is a very lucrative business considering low competition in this area and the desire of many residents of our country to healthy lifestyle life.

Many parents bring babies to the pool, the adult population of our country actively attends various sports facilities, one of the leading places among them is occupied by pools. In addition, the state and local authorities welcome the construction of new construction projects and try to provide comprehensive support to entrepreneurs involved in this area.

Business relevance and target audience

So, we have already said that opening a swimming pool is a business that will be beneficial to the entrepreneur himself, thanks to a fairly quick payback(in 2-2.5 years the object reaches the break-even point), which means that the businessman will begin to receive net profit from work sports facility. A working swimming pool is also attractive to ordinary residents, who will be able to attend classes at a convenient time for them.

The state and local authorities welcome the construction of sports facilities and try to support entrepreneurs

Let us clarify that the relevance of this business is determined by such factors:

in the regions of our country there is a serious shortage of water sports complexes;
lack of competition, since most of the current pools were built back in the days of the USSR and today are technically outdated;
swimming and other activities are recommended for people of all age categories, since a gentle load and the effectiveness of classes can improve the health of the population;
the popularity of swimming among the population - swimming helps to get rid of stress and improves mood;
an extensive target audience - people of all ages are engaged in swimming (from birth and beyond without restrictions).

If we talk about the target audience, then the pool can be visited by people, regardless of gender and age category. However, it should be understood that, as a rule, the pool is visited by people with an average income.

Potential visitors to the swimming pool can without hesitation include:

expectant mothers and babies;
schoolchildren and students;
working population and people of retirement age;
people actively involved in sports (in particular swimming).

Note! In addition to the mentioned categories of visitors, there is one more enough large group potential clients - government and commercial organizations that pay for their employees. The number of corporate clients may exceed ½ of the total mass of visitors.

In order to attract customers, and accordingly, increase the profitability of the institution, it is necessary to create the most comfortable conditions for visitors. These include the following factors:

modern equipment of all premises of the object and good finishing;
stylish interior;
convenient access roads and ample parking near the building;
qualified staff, friendly attitude to visitors and friendly service;
sale of subscriptions at reasonable prices;
add. discounts for certain categories of visitors (schoolchildren, students, pensioners, etc.);
bonuses for corporate visitors;
loyalty programs for regular visitors;
an extensive list of additional services.

Which pool to open

Swimming pools operating in the regions of Russia, can be divided into several categories:

departmental sports complexes, which are on the balance sheet of enterprises or educational institutions;
sports complexes maintained by state structures and local authorities;
swimming pools belonging to sanatoriums, hotels, fitness centers, etc.;
pools built by individual entrepreneurs and commercial organizations.

Opening a swimming pool is a medium-term investment in a highly profitable business.

We are interested in the last category, so it is necessary to find out what target audience the institution planned for opening will be oriented to and consider the types of services that can be offered to visitors to a private pool.

Note! If at the beginning of work to offer consumers a minimum set of services, then the entrepreneur, accordingly, will need less investment in the organized enterprise. Over time, the range of services can be expanded, which will attract visitors and increase their number.

First initial stage it is important to think carefully about the concept of the pool. At the initial stage, you can choose one of the possible formats, and subsequently expand the business. It could be:

health complex for children (for example, a swimming pool for babies or older children);
an institution where a number of entertainments are provided (slides, etc.);
health complex for adult visitors;
sauna with a swimming pool;
classic swimming pool.

Other options are not excluded- here everything depends on the intentions of the entrepreneur himself and his material capabilities. But no matter what kind of institution you decide to develop (open an outdoor pool business, open a sauna with a pool, open Children's swimming pool or an institution of a different format) it is necessary to initially orientate with the services that will be available to its visitors. The list may include:

swimming lessons;
registration of rent for various events;
various classes with an instructor (aqua aerobics, swimming lessons, etc.);
rental of sports equipment.

Additional services can be considered The offers most requested by visitors:

opening of the sauna;
classic and hydromassage;
Gym;
solarium, pedicure, manicure, etc.;
small cafe.

Steps to start a business

In one of the previous articles, we examined in detail the structure of the document and its key features. However, it is advisable to consider what is needed to open the pool. Let's describe the algorithm of actions when opening a health (sports) institution.

Water aerobics classes can be held in the swimming pool

A phased business plan for building a pool and putting it into operation looks like this:

Study of consumer demand in the region for visiting cultural and recreational institutions.
Analysis of the financial potential of residents.
Competition assessment.
Formulation of the concept and detailed study of the business project.
Location determination. It is possible to build an object from scratch. In this option, you will need to select the appropriate land. You can also consider buying out or renting an already built structure.
Registration of a legal entity.
Development of a project for the construction (reconstruction) of the facility.
Development of internal design.
Search for suppliers for the purchase of building materials, equipment and other necessary things.
Carrying out construction and installation works.
Obtaining permission from regulatory authorities.
Personnel selection.
Carrying out marketing activities and launching an advertising campaign.

Let's take a look at some points in more detail..

Registration and permissions

When carrying out registration actions for an entrepreneur need to be aware of the following features:

As an organizational form, you can consider LLC or IP.
When registering a legal entity, you will need to indicate the type of activity. In our case, this is a sports facility (93.11). This includes, in addition to stables and garages for racing cars, stadiums and swimming pools. The list of codes can be expanded if desired (depending on the list of services to be provided).
For taxation, it is advisable to choose a simplified system or EVN (single imputed tax).
It is extremely important to comply with environmental standards during the operation of the facility.
It is necessary to issue appropriate permits from various authorities (Rospotrebnadzor, Sanitary and Epidemiological Station, regional authorities and the fire inspectorate).
You will also need to conclude an agreement with representatives of housing and communal services (disinfection, waste disposal, etc.).
If the construction of a new facility is planned, the approval of the project in the construction committee of the region is required.
Registration with the FSS, PF and the Department of Statistics is a must!

Room and location

Solving the issue with the premises where the pool will be located is no less important than solving financial issues. Here you can consider various options:

Rent. In this case, it is important to choose the appropriate size room, which can be very difficult. Since, under the pool bowl for 2 tracks, an area of 40 m 2 is required. And the area of the entire pool should be at least 70 m 2. Moreover, the room must have an appropriate ceiling height.
Reconstruction. In this case, you need to be prepared for serious financial injections. There are unused buildings in all regions, so you can find a facility that meets specific requirements and pool category. The main thing is that the chosen object meets the requirements of the supervisory authorities. In addition, the decision org. issues and arrangement of premises will require at least 6 months. In this case, it is advisable to buy the building or issue a long-term lease agreement for it.
Construction. It is also a costly and time-consuming (at least 12 months) option. Before starting construction work, you will need to obtain permission from the authorized authorities (local administration and construction department). As for the occupied land, here it is also worth making a purchase or lease for a long time.

The concept of the pool can be different, including classes for teaching children to swim

Swimming pool can be located in a separate building or in an extension to an already operating mall, fitness club or kindergarten. And, as an option, an outdoor pool is not excluded.

There are a number of requirements to consider when opening a sports facility:

always high human traffic;
there are no similar objects nearby;
the location within the city or outside it is not excluded;
availability of proper engineering communications;
availability of public transport and good access roads.

Important! The scale of the object must exactly correspond to its location and the number of inhabitants in a particular area. The area of a conventional pool is on average 1500 m 2 .

Inside the object, it is necessary to correctly distribute the area:

the main room is a swimming pool for adults;
swimming pool for children;
2 locker rooms (male and female) with showers;
wardrobe and reception area;
honey. point and laboratory;
sauna and treatment rooms (massage room, solarium, etc.);
ancillary and administrative premises.

Pool equipment

Having chosen the concept of the future swimming establishment, choosing the optimal dimensions and carrying out measures for the repair or construction of the facility, you can proceed to the purchase of equipment. To equip you will need:

Equipment	Price
Pool bowl for adults	3.5 million rubles
Bowl of "paddling pool"	1 million rubles
Pool cleaning system	500 thousand rubles.
Equipment for ozonation of the "paddling pool"	300 thousand rubles
Water heating system	500 thousand rubles.
Starting blocks	100 thousand rubles
Track Limiters and Separators	100 thousand rubles
Lighting equipment	200 thousand rubles
Sport. inventory	200 thousand rubles
Shower and sauna equipment	800 thousand rubles
Wardrobe and dressing room equipment	300 thousand rubles
Medical equipment. point and laboratory	200 thousand rubles
Reception area	300 thousand rubles
Equipping utility and administrative premises	400 thousand rubles
Other equipment (slides, massage room, solarium, inventory, etc.)	800 thousand rubles
Total:	9 200 000

The table shows approximate prices– depending on the region and supplier, they may differ.

Sports facility personnel must be properly qualified and highly professional.

Staff training

In addition to the purchase of equipment, it is required to competently approach the selection of personnel. You can refer to the list below:

manager;
2 administrators;
coaches and instructors;
technical staff (equipment maintenance technicians, cleaners, cloakroom attendants, etc.);
medical staff (nurse, laboratory assistant, massage therapist, etc.);
accounting staff.

Depending on the scale of the object, the staff can be reduced or increased. The main thing is that experienced specialists work in the institution, who have (if it is provided for by their position) the appropriate certificates, licenses and other documents confirming the professional level of the employee.

Financial calculations

Initial financial injections to a pool built on owned land, are made up of the following items of expenditure:

The costs shown in the table are indicative, but do not forget about the monthly costs. These include housing and communal services, staff salaries, consumables, etc. Approximately, such costs will amount to 550 thousand rubles.

Inspections by supervisory authorities

In the process of issuing permits from supervisory authorities for entrepreneurial activity,:

compliance with fire safety and sanitary standards;
ventilation and heating systems.

Employees of Rospotrebnadzor check:

internal equipment of the object;
the presence of a pool bowl, locker rooms, showers, wardrobes, etc .;
surfaces of bypass paths;
the composition and temperature of the water, the depth of the pool;
decontamination and disinfection technologies, etc.

Inspection of swimming pools by controlling authorities is carried out:

in a planned manner;
according to the complaints of visitors;
according to sanitary and epidemiological indications.

Important! A detailed list of requirements can be found in SanPin 2.1.2.1188-03.

To prevent violations, which entail penalties, and in some cases, the closure of the facility, should be carried out regularly laboratory analysis and exercise total control:

The advantage of the sports facility for visitors will be a wide range of additional services

Pros and risks of business

Like any other business, opening a swimming pool has its advantages and disadvantages.

The benefits include:

social orientation of business, which makes it possible to receive state support;
low competitiveness;
lack of special licensing and special permits;
high consumer demand for swimming lessons;
the possibility of providing additional services.

The disadvantages of this business include:

significant initial costs;
sufficiently long payback period;
swimming pool access is seasonal.

And still can't say about the risks that accompany the opening of a swimming pool:

If the object is being built from scratch, then there is a possibility of violation of the terms of construction, equipment supply, finishing work.
Incorrectly carried out planning in terms of finances: some items of expenditure were not taken into account, the cost of building materials and equipment increased. This can make it difficult to invest.
Increase in tariffs for housing and communal services.
Accidents in the pool.
Sharp jumps in consumer demand, depending on the season.

Conclusion

And in conclusion it should be said that the payback of the project under consideration is (on average) 2-3 years. As for the entrepreneur, this is a medium-term investment in a business with high returns. According to experts, the profitability of the swimming pool is approximately 60%.

Swimming has many advantages over other sports. Water aerobics is recommended by cardiologists, neurologists, traumatologists and nutritionists. Doctors consider swimming in the pool the most gentle and effective exercise. However, in our country there is a huge shortage of water sports complexes: there should be one swimming pool for every 31,250 people. This ratio is not observed, and there is no competition. In this article, we will tell you how to open a pool from scratch and whether it is profitable.

Kinds

When an aspiring entrepreneur asks the question of how to start a small business in this direction, experts recommend deciding on the scope of the activity. According to this criterion, several types of pools are distinguished:

Sports.
Sport complexes.
Private pools.
Swimming pools at fitness clubs.

Sports pools and complexes have a large area (minimum 1500 sq. m.). The cost of their creation is very high, so they are financed, as a rule, from the budget. Private pools and pools at fitness clubs differ only in area. They are designed for 3-5 tracks.

Square

The most difficult thing in opening a pool is finding the right room. There are several options here:

Rent a room in the fitness center (it must be suitable for creating a pool).
Modernize non-residential building.
Build it yourself.

The easiest (at first glance), but, in fact, the most difficult will be to rent a room in a fitness club. For a tiny 40 sq. m (this is for 2 tracks) you need about 70 square meters. m of free space with high ceilings. In today's realities, it will be quite difficult to find a fitness club with an unused area. And even if you succeed, renting such a hall will require at least 140 thousand rubles.

A more difficult way is to find a non-residential premises and equip it with a pool. Here you can choose the scale and decide on the category of institution. It will take 6-7 months and more than two million rubles to re-equip the premises.

The third (and largest) option is to build your own pool. It will take from one year if you choose a typical project, and up to three years if you design according to your own visions and desires. Another difficulty lies in the fact that permission from the city planning committee and the city administration is required to start construction. In addition, in the process more than once you will have to deal with sales companies and BTI. Such a large project will require several tens of millions of rubles.

In any case, when choosing a room or place for construction, you should not focus on the location in the city. There are practically no such pools even in large cities, so people from all over the city will come to you for quality service.

Registration

It is more rational to register an enterprise in the form of LLC. This is due to the scale of activities and the number of employees. Next, you need to act according to the standard scheme: register with the tax service, open a current account and purchase a seal. To start the operation of the pool, you need to obtain permission from Rospotrebnadzor and fire services. It is not difficult to obtain these documents. Special attention should be given to checking the sanitary epidemiological station. They impose requirements on the size of the room, the availability of a wardrobe, changing rooms, showers and foot baths, the surface of the paths, the quality of water, and its disinfection.

A complete list of requirements is given in SanPiN 2.1.2.1188-03. It is also necessary to conclude contracts with public utilities and a security company.

Technical equipment

For any pool you will need the following equipment:

Pool bowl.
Stairs and trampolines.
Dividing tracks.
Backlight.
Starting pedestals.
Ozone system for disinfection.
Equipment for the shower (plumbing, shelves, trash cans).
Dressing room equipment (benches, mirrors, cabinets, dryers and hair dryers).
Wardrobe equipment (hangers, chair for staff).
Equipment for the reception (stand, chairs, cooler).

The cost of a pool bowl depends on a number of factors:

Size.
quality and wall thickness.
Waterproofing system.
Manufacturer.

For the average visitor, a bowl 25 meters long and 1.5 meters deep is suitable. Such a bowl for 10 tracks will cost, on average, 3 million rubles. Professional athletes prefer pools with a length of 50 meters or more. Here the prices will be completely different: from 5 million rubles. Other equipment for the bathing hall itself (cleaning system, stairs, springboards and slides) will cost about another 1 million rubles. About 450 thousand rubles will be needed for furniture and equipment for the entrance group, wardrobe, locker room and shower room.

Staff

The business idea of a small swimming pool implies the presence of qualified and experienced personnel. The minimum composition will look like this:

Administrators (2 people).
Swimming coach and instructors group lessons (3-4).
Cleaners (4).
Wardrobe attendants (2).
Techniques (2).
Accountant.
Director.

For everyone except coaches and instructors, a fixed salary should be established. For teachers, as a rule, they set a salary and a percentage of the classes. On average, the monthly payroll will amount to 555 thousand rubles. along with fees.

Payback

Taking into account the fact that at least 8 million rubles will be needed to launch the project, and the monthly costs are about 1.255 million rubles, the payback period will be quite long. According to experts, the initial costs will pay off no earlier than in 3 years.

We recommend considering the following indicators. The average attendance of the pools is 100 people per day. As a rule, pools are open 29 days a month (one sanitary day). With an average cost of a lesson of 500 rubles, you can earn 1,450,000 rubles per month. Annual income will be about 16 million rubles. Profitability - about 15%.

Advantages and disadvantages

The swimming pool is a very promising area, which has its pros and cons. Let's start with the positives:

Socially oriented business (state support is possible).
Little competition.
High demand.
Wide field for development.

It is difficult to find a suitable location.
Large initial investment.
Long payback period.
Relatively low profitability.

Eventually

Before starting your own business, you need to calculate and study all the nuances. Opening a swimming pool is a great social idea that requires a lot of financial investment and a lot of time. But it is worth noting that in each region there are programs to support socially oriented entrepreneurship, so that the state can take on part of the costs. Step-by-step instruction pool opening includes many nuances, which are discussed in detail in our business plan.

Who suits: athletes

Resources: pool room, bowl, dividing paths, lighting design. Employees, permits

Capital investment: for an average pool from $80,000 to $100,000

With each passing day people preferring outdoor activities and a healthy lifestyle, it becomes more. There are people who prefer to play football, there are those who like going to fitness centers, there are people who like martial arts that give them a feeling of confidence.

Each person finds a feeling of complete physical and emotional satisfaction in some particular sport. Among all existing sports events, there are those that suit and benefit everyone and everyone. These are morning work-out, running and swimming. And if for charging and running you need only desire, then for swimming you need a pool filled with water.

Of course, in the warm season, a natural reservoir located close to the house (if there is one) can perfectly cope with the role of the pool. So, some people live near a lake, river or seashore. In general, in the summer it is much easier to find a place where you can splash around for free.

As for the period from autumn to spring, not everyone can swim in natural reservoirs. For this reason, most swimmers for this period prefer pools in which the optimum temperature is maintained all the time.

It is worth noting that not every city in our vast Motherland has swimming pools, which deprives lovers of such an opportunity to swim in the cold season. Given this circumstance, start-up entrepreneurs can build their own swimming pools in such cities, thus creating a non-competitive and profitable business.

Where can I get money to start my own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways of obtaining start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

Pool visitors

The visitors of the pool are people of all ages: from preschoolers to the elderly, because it is so nice to swim in warm and clear water, which once again confirms the observation of vacationers on the beach. You can also add athletes to your potential clientele, especially if the city hosts competitions in some aquatic life sports. Of course, it is worth including in the list of visitors and the corporate layer of the clientele.

pool opening

It is quite natural that a high-quality commercial pool requires a large investment. The construction of a large complex, which includes several pools at the same time, will require about three million dollars. Such a project is especially relevant for large metropolitan areas, for example, for Moscow.

For a small region or city, an average pool will be enough, since it is likely that a large complex in a provincial town will not pay off. So, the construction of an average pool will cost between 80-100 thousand dollars. Typically, pools pay off already in the third year of operation.

Having decided on the city in which you plan to place your own pool, you need to proceed to the choice of premises. The most common version of the pool is a pool with three swimming lanes, reaching a length of twenty meters.

The next step is the purchase of the pool bowl. A medium-sized bowl, which is 20 meters long and 6-8 meters wide, costs approximately 50 thousand dollars. It is also necessary to decorate the premises: facing tiles, dividing paths, lighting.

Start construction work own swimming pool is possible only after obtaining a license from the SES and permission from the Committee for Urban Planning and Architecture. During construction work, it is necessary to bring the power grid, water supply and sewerage. And the final stage will be the selection of personnel. So, you will need a manager, an accountant, cleaners, paramedics and, of course, a swimming coach.

Once all of the above is in place, your own pool doors can be opened.

The provision of paid services in the entertainment industry is considered a risky, but very profitable business. If the entrepreneur manages to guess the desires of customers, then the demand for such an offer is stable.

In hot summer season an outdoor pool as a business can become a very successful project. We offer to evaluate the potential pros and cons of this business idea, as well as draw up a rough plan for its implementation.

Pool as a way to earn

What do you need to earn on the maintenance of the pool? Not as little as it seems at first:

develop and offer clients various health and / or entertainment programs;
draw up a business strategy;
create a high-quality material base for the provision of services and business.

It is obvious that opening a summer pool and using it only as a place where you can cool off and sunbathe is the minimum that an entrepreneur can offer clients. If you approach the issues of operating an outdoor pool more creatively, then on the surface you can find a number of additional sources of income that will make your business more efficient.

On the base operating basin You can provide services such as:

rental of gaming and auxiliary equipment;
the content of the mini-bar;
conducting training and health courses.

If everything is simple with the issues of renting inventory and the functioning of a mini-bar: it is enough to plan the costs for the development of these areas of activity, then training and health work With different groups customers raises a number of questions for a novice entrepreneur.

For example, how to correctly divide visitors into groups? The best option is age. Until five o'clock in the evening the pool is open as a children's pool, from seven to eleven o'clock in the evening - an adult pool.

Is it possible to ensure the safe operation of the pool for visitors of different age categories? Children and adults require different service standards.

For example, before opening a swimming pool for babies, an entrepreneur needs to take care of maintaining the required temperature in the bowl and thoroughly filtering all the water mass. It is equally important to think over and create an infrastructure for mothers and ensure the presence of a pediatrician.

Before opening a pool for older children, it is necessary to create safe and comfortable conditions for young visitors and accompanying parents, provide it with all the necessary equipment: starting tables, water slides, lighting, etc.

Attention! If you plan to open exclusively a children's pool, consider renting a place at an existing fitness center, gym or sports complex. So, already at the start you will find a fairly wide customer base. Many parents are not averse to spending time exercising while the child is engaged with an instructor in the pool.

Having outlined an approximate concept for the operation of the pool, you can begin to open a business.

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We open a business

Providing services for the use of the pool is a simple business in terms of organization.

Due to the fact that any commercial activity can be legal only after state registration, it makes no sense to consider the pool as a business without obtaining the status of an economic entity in the Federal Tax Service.

At the stage of preparation for registration, it is important to know. The choice of the organizational and legal form for the future enterprise depends on the conditions in which the business is opened and what is the strategy for its development.

if the pool is organized by several founders, the optimal form of the future enterprise is LLC;
if it is planned to attract investments or credit funds for the development of the enterprise, it is also impossible to do without an LLC.

In all other cases, it is enough to register as an individual entrepreneur. will help a novice businessman quickly get the necessary status.

Important! Any income received by an individual or legal entity as a result of running a business is subject to taxes.

Regardless of what status the enterprise will have, before starting the pool, it is necessary to obtain permits from the sanitary and epidemiological service, Rospozhnadzor and Rospotrebnadzor.

How much does it cost to open the pool

In order to open a modern, comfortable, cost-effective pool that meets all sanitary and fire safety standards, you need from 20 thousand to 2 million US dollars. The declared minimum will be required if the entrepreneur reconstructs an existing small pool or builds an outdoor swimming pool, and at most - the creation of a new sports and fitness center from scratch.

To run an outdoor pool, you will need:

take a long-term lease or buy a plot of land for construction;
purchase a construction project;
perform construction and installation works;
put the object into operation;
hire staff (administrator, two nurses, two trainers, animator);
order an advertising campaign.

It is obvious that all the necessary events must be organized, focusing on their capabilities. If the project is low-budget, then it will be impossible to buy a piece of land at the very beginning. However, even with a small budget, saving on equipment and pool construction is not recommended, since the lack required quality customers will identify quickly enough, and the project will suffer losses.

How to Write a Business Plan for an Outdoor Pool

An outdoor swimming pool should include a definition of initial costs, ongoing costs and potential income. By comparing all these data, it is possible to calculate and estimated time payback for such a project.

As mentioned above, it will take about 20 thousand US dollars to open a small comfortable pool.

The current costs of its maintenance cannot be called modest. According to experts, they will amount to about 3.5 thousand dollars a month:

3 thousand dollars - settlements with personnel and maintenance costs;
0.5 thousand dollars - taxes and utility bills.

In order for the project to pay off during the first warm season (from May to September), it must earn at least $8,000 per month, that is, $300 per day.

While one admission ticket can cost up to $2.50 an hour, getting the planned income per day is not difficult.

In addition, in the evening the pool can be rented out for corporate events, parties and holiday events. Proper planning will allow you to quickly recoup your investment and reach a net profit.