What time does the pool open. Construction and equipment

The results of sociological research confirm the presence of a steady trend of growing citizens' interest in sports. Under these conditions, the idea of ​​creating private pools becomes promising - swimming pleases people of all ages. The swimming pool construction business, although it requires large financial investments, can become a source of stable income.

After reading the article, you will learn how to organize a successful business in the construction of private pools, get acquainted with the calculations of profitability and payback of the enterprise.

Brief analysis of supply and demand

In the cities of Russia there is a lack of water sports complexes. Many of them, created back in Soviet times, are technically outdated. Given the clear interest of Russians in sports, the shortage of swimming pools provides great opportunities for enthusiastic entrepreneurs.

Marketers estimate that a city with a population of up to 1 million people should have about 30 medium and large pools to meet demand.

Classes in water complexes are in demand, since swimming improves health and does not overstrain the body, has an anti-stress effect, and improves mood. Children, adults and pensioners can swim - therefore the target audience almost unlimited.

The main costs for the construction of the pool

Our business plan involves the creation of a private swimming pool 25 m long, 11.4 m wide with children's and adult paths. It will become publicly available.

Table 1. Basic expenses.

Article	Cost, rub.
Registration of a legal entity
Premises, rent
Construction
Necessary equipment ( technical equipment, equipment of adjacent premises)
Repair work, design, interior decoration
Salary
Marketing Campaign
Consumables
Other costs
Total capital investment

Preparation of documentation

To open the pool, you will need documents, contracts and permits:

• from local authorities;
• from Sanepidnadzor and Rospotrebnadzor;
• from municipal, fire services;
• from the Federal Tax Service, the Pension Fund, statistical authorities, insurance funds.

The issue of paperwork can take a lot of time, so they need to be dealt with as soon as possible - immediately after the registration of a legal entity.

The use of a private pool for commercial purposes has the OKVED code 92.61. As a tax system, it is better to choose UTII. If this is not possible (the option is not available to all businessmen), it is advisable to pay according to the simplified tax system.

Selection of premises and creation of a project

There are several ways to solve the issue with the room:

• Rent a space. Suitable business centers, which are located near transport interchanges.
• Buy an old building, one of the abandoned sports complexes. Such buildings are sold cheaper, at the auction price. But here it is necessary to make repairs (in most cases capital).
• Build everything yourself - start by buying land and build the whole complex yourself. This is the most expensive way.

Our business plan for the construction of a swimming pool involves the lease of a 1000 sq. m. You need to work on a pre-prepared project.

Construction and area distribution

Work begins with digging a pit. With the help of special equipment, a pit is dug. Depth is determined based on 3 tracks with a depth of 2 m plus 1 playground no deeper than 1.25 m (where a child can swim safely).

The next step is concreting. Concrete is often poured in stages: first the bottom is concreted, after 2 days the walls are poured.

After about a month, the concrete hardens, the formwork is removed, and the finishing of the bowl begins. The surface is leveled, waterproofed, lined.

The pool will cover an area of ​​approximately 300 sq. m. The rest of the room will be divided into several functional areas: reception, wardrobe, locker rooms, showers, first-aid post.

Equipment

After finishing the bowl, all equipment necessary to maintain cleanliness and create an attractive environment is purchased and installed. appearance pool.

• They put pipes and pumps, mount devices for heating and water purification.
• Air dehumidifiers will maintain comfortable humidity in the room.
• Water vacuum cleaners will help keep the bottom and walls clean.
• Tracks 2.5 m wide will separate the ropes (marking on the bottom is also recommended). For jumping into the water, start tables should be installed.

For the beauty of the appearance, the pool and the room can be equipped with stylish lighting, multi-colored lamps in the water, geysers, fountains.

Staff

It is mandatory to hire a manager, 2 administrators, nurses, cloakroom attendants, cleaners and one master to check the condition of equipment and water quality.

Swimming and water aerobics coaches can also be invited to the staff. Although on initial stage it is recommended to do without these specialists.

Area of ​​1000 sq. m. makes it possible to equip premises for additional services - for example, massage, manicure rooms, saunas, a solarium, a small bar.

Promotion

It is important to convey information about the new pool to consumers, describe its advantages, and attract them with profitable promotions.

• organize advertising in print media (newspapers, city magazines);
• distribute leaflets in public places;
• post ads on the Internet;
• start topics on urban Internet forums;
• create and promote a website.

You can work with kindergartens, large companies that organize group visits for children and employees as part of the development of corporate culture.

Visitors are attracted by discounts, so you need to develop and implement a bonus program, raffle subscriptions, and regularly hold promotions.

Profitability calculation

The pool as a business requires large investments and high responsibility in the construction and management of the business. The amount of initial investment is 12.7 million rubles. The amount of monthly expenses, taking into account rent, utility bills, salaries - 1.67 million rubles.

The average cost of 1 visit is approximately 300 rubles. Monthly subscription (8 lessons) costs 3000 rubles. Average attendance - 100 people per day. The pool is open 29 days a month.

If half of the visitors will swim for one-time lessons, the other half - for subscriptions, the monthly revenue will be 4.78 million rubles. Minus monthly expenses, the profit will be equal to 3.1 million rubles.

Attendance is seasonal - higher in winter. With this in mind, the pool will be able to pay for itself in about 1.5-2 years.

The main stages of business organization

1. Register an individual entrepreneur or legal entity. To study the situation in the region, the needs of the population, competitors.
2. Find a place for a pool.
3. Order a project of the future complex. Start to draw up all the documentation for construction and work. Negotiate with suppliers and contractors.
4. Start creating a pool, purchase equipment, building and finishing materials - in accordance with the plan.
5. Obtain permission from supervisory authorities, form a staff.
6. Start work, resolve secondary issues (conclude contracts with companies involved in garbage collection, disinfection).
7. Organize an advertising campaign, find subtenants.

The pool business plan given in the article will allow an entrepreneur to open a successful water complex, which, if properly promoted, can become an important hub of sports infrastructure in the city. As part of the expansion of the project, it is possible to engage in the construction of private (dacha) pools, which wealthy citizens are building on their plots.

The market for swimming complexes in Russia is not very competitive, so it is difficult for a consumer to find a suitable institution due to their small number. If an entrepreneur decides to organize a business and open a swimming pool, then he needs to calculate the possible risks and know what problems he may encounter.

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Business Relevance

The relevance of the business is due to the following factors:

• in Russia there is a large shortage of water sports complexes;
• low competition because big number existing pools are technically outdated;
• swimming and other activities in the pool are recommended by doctors to their patients, because it is a gentle and effective physical education that improves health;
• high consumer demand due to the fact that swimming improves mood and reduces emotional stress;
• wide target audience.

Businessmen who have achieved success in the swimming complex market say that an average of 350 people visit their establishments per day.

Types of pools and services

Pools are classified as follows:

• private, which are built on the initiative of entrepreneurs;
• complexes administered by educational institutions or enterprises;
• sports, are organized and maintained mainly by the state;
• included in the sanatoriums, hotels, baths, fitness centers, rest homes, etc.

The range of services provided should be increased gradually. Thus, at the start, a smaller amount of investment will be required, since it will be possible to expand the range at the expense of profit.

Thinking through the concept of the institution, you should decide on the format of the business:

• classic swimming pool;
• entertainment pool, providing for the installation of slides;
• specialized health complex, focused on adults and pensioners;
• a specialized health complex focused on children.

An example of how to open a swimming pool as a kid-friendly business is provided in the video. Filmed by the channel: "SKB Kontur".

Pool services:

• swimming;
• pool rental;
• water aerobics;
• swimming lessons;
• training with an instructor;
• equipment rental;
• sauna;
• bathtub with hydromassage;
• fitness equipment;
• manicure and pedicure;
• massage;
• solarium;
• cafe or mini-bar, etc.

Market analysis and target audience

The pool market in Russia is represented by private, public entertainment and sports facilities. The first private pools appeared in the 90s of the last century, during the formation of a market economy in the country. Other market participants began to intensify their activities around the middle of the first decade of the twenty-first century. To a greater extent, this was provoked by the restoration of Soviet water palaces, which are on the balance sheet of the state, and the construction of modern fitness clubs.

The services of swimming complexes are actively used by both men and women. Most often, visitors to the pool are people with an average level of income.

The target audience of a swimming complex can be very diverse:

• infants;
• pregnant women;
• school-age children;
• athletes;
• students;
• mature people;
• pensioners.

In addition to the listed categories of clients, there is another rather large audience of potential visitors - corporate clients. Their number can reach half of the total pool users.

Competitive advantages

The strengths of the business should be the following points:

• modern equipment and repair;
• stylish and original interior design;
• convenient access to the building of the complex and the presence of a large parking lot;
• qualified and friendly staff;
• discounts for schoolchildren and students;
• corporate discounts;
• program to increase the loyalty of regular visitors;
• a wide range of services;
• friendly service.

Step-by-step instruction

The algorithm of actions of an entrepreneur to open a pool:

1. To study the needs of the region in cultural and recreational activities.
2. To analyze the material possibilities of citizens in the local market.
3. Assess the competition.
4. Form a business concept and calculate a business plan.
5. Decide on a location for the pool. It is possible to build from scratch (in this case, a plot of land is searched for) or purchase / rent of a suitable finished building.
6. Register a legal entity.
7. Develop a project for the construction or reconstruction of the premises.
8. Develop a room design.
9. Select suppliers and purchase building materials, equipment and other equipment.
10. Carry out construction installation work.
11. Obtain permission to open the pool from the supervisory authorities.
12. Solve the issue of recruitment.
13. Implement an advertising campaign.

Business registration

Pool Registration Features:

1. The most suitable organizational form is a limited liability company. It is also possible to create IP.
2. In the process of registering a legal entity, the type of activity is indicated - 93.11 "Activity of sports facilities". It includes the item: “The operation of racehorse and racing stables, kennels and garages for sports racing cars; swimming pools and stadiums. The list of codes can be expanded, depending on the range of services provided.
3. For taxation, a simplified system or a single imputed tax is chosen.
4. It is necessary to comply with environmental standards during the operation of the building.
5. Permits from Rospotrebnadzor, SES, regional authorities and the fire service will be required.
6. Agreements are concluded with utilities (this includes both disinfection and disinfestation) and a waste disposal company.
7. When constructing a new complex, approval must be obtained from the construction committee.
8. It is obligatory to register with the social, pension and medical insurance funds, as well as with the statistical authorities.

Room and location

The room for the pool can be:

1. Rented. If an entrepreneur decides to rent part of the fitness club building, it will be very difficult. A bowl designed for only two lanes will occupy an area of ​​​​40 square meters. The total area of ​​such a pool cannot be less than 70 square meters, while the ceilings must be high.
2. Refurbished. If a businessman finds a non-residential building and decides to convert it into a swimming pool, then a serious amount of money will be required to implement this project. Here, the entrepreneur will be able to independently determine the category of the institution to be opened and its scale. It is important that the selected premises comply with the requirements and standards of supervisory services. It will take at least six months to resolve organizational issues and re-equip the facility. It is better to buy the building, or take it on a long-term lease.
3. erected. If a decision is made to build your own pool from scratch, you will have to invest a lot of money and be patient. It will take at least a year to implement such a business idea, and in some cases the process can stretch for three years. To start construction, you should take care of obtaining permission from the town planning committee and the city administration. It is better to buy the land for the building, or take it on a long-term lease.

The pool can occupy a separate building or be attached to kindergarten, fitness center or shopping mall. It is possible to create an outdoor pool.

Location requirements:

• high concentration of people;
• lack of competitors in the immediate vicinity;
• it is possible to be both in the city and outside the city;
• good access roads;
• availability of communications.

It is advisable to build large complexes in megacities, and in provincial cities - small pools. The average area of ​​a standard pool is 1.5 thousand square meters.

Distribution of the area of ​​the swimming complex:

• reception;
• wardrobe;
• men's and women's locker rooms;
• shower cabins;
• the main room is an adult pool;
• Children's swimming pool;
• sauna;
• first-aid post;
• laboratory;
• massage room;
• utility rooms;
• administrative premises.

Necessary equipment

Equipment of the swimming complex:

Name	Approximate cost, rub.
Adult Pool Bowl	3 500 000
Baby pool bowl	1 000 000
Waterslides	500 000
Water purification system	500 000
Ozone system for children's pool	300 000
Water heating	500 000
Starting tables	100 000
Dividing tracks, limiters	70 000
Lighting	150 000
Sport equipment	200 000
Shower equipment	500 000
Sauna equipment	300 000
Wardrobe equipment	100 000
Changing room equipment	200 000
Reception equipment	300 000
Massage room equipment	80 000
Equipment for the first-aid post	100 000
Laboratory equipment	100 000
Utility room equipment	100 000
Equipment for administrative premises	300 000
Other equipment and inventory	200 000
Total	9 100 000

Children's pool bowl - 1,000,000 rubles Bowl of an adult pool - 3,500,000 rubles Ozonator for disinfection of water in the pool - 300,000 rubles Water purification and recycling system in the pool - 500,000 rubles

Staff

Pool Staff:

• director;
• administrators (at least two people);
• swimming coach;
• water aerobics instructor;
• maintenance specialist;
• nurse (two people);
• laboratory assistant;
• masseur;
• cloakroom attendants (two people);
• cleaners (two people);
• accountant.

The number of specialists and positions depends on the scale of the swimming complex being opened.

Promotion and advertising

The success of the pool at the initial stage directly depends on the scale of the advertising campaign.

Marketing events:

• advertising on local television and radio;
• advertisements in local newspapers and magazines;
• distribution of flyers, leaflets and booklets;
• grand opening of the pool in the presence of future customers, local administration and the media;
• development and promotion of your own website;
• creating groups in popular social networks;
• advertising on the Internet - banners on forums, thematic sites and social networks;
• contextual advertising;
• attraction of corporate clients;
• sale of subscriptions at a bargain price;
• bonus program;
• development of interesting offers for clients;
• regular promotions, sweepstakes and other events;
• attracting customers by offering additional services (for example, massages, spa treatments).

It is necessary to provide for a differentiated approach to the formation of the cost of visiting the pool by different categories of people. For example, for students, children and corporate clients, the cost of a subscription may be lower than for other categories of visitors. In addition, you can take into account the time of visit and the day of the week. For example, customers who come in the morning hours on weekdays can receive additional discounts. These events will increase the loyalty of the target audience.

Checks

When issuing a permit to carry out entrepreneurial activities, the supervisory authorities check:

• Fire safety;
• sanitary requirements;
• heating system;
• room ventilation.

Representatives of Rospotrebnadzor check:

• internal equipment;
• the presence of the following premises: pool bowl, locker room, shower, wardrobe, masseur's office, etc.;
• surface of bypass paths;
• temperature, depth and composition of water;
• the process of disinfection and disinfection of premises;
• heating system, etc.

Inspections of basins by supervisory authorities are carried out:

• according to plan;
• according to sanitary and epidemiological indications;
• after receiving complaints from visitors.

A complete list of requirements is presented in SanPin 2.1.2.1188-03. In accordance with this document, the quality of fresh water in a swimming pool must meet the hygienic requirements for its properties.

Production laboratory control should accompany the operation of the swimming pool.

Checked:

Starting investment in a swimming complex built on your own land:

Expenditures	Estimated values ​​in rubles
Registration of a legal entity	100 000
Purchase of land in the city	5 000 000
building construction	5 000 000
Design and decoration of the premises	3 000 000
Purchase and installation of complex equipment	9 100 000
Marketing Campaign	200 000
Consumables	30 000
Other costs	170 000
Total	23 000 000

To open a medium-sized pool with two bowls (adult and children), you will need a fairly large amount of money - about 23 million rubles.

Regular investments

Regular monthly investment in business:

The monthly cost of maintaining the pool will be about 530 thousand rubles.

Approximate opening times

Pool opening schedule:

Stages	1-2 month	3-4 month	5-6 month	7-8 month	9-10 month	11-12 month	13-14 month	15-16 month
Business project calculation	+
Company registration	+
Land selection and purchase	+
Preparation of project documentation	+
Construction		+	+	+	+	+
Premises renovation					+	+	+
Purchase of equipment				+	+	+	+
Equipment installation					+	+	+
Obtaining approvals from supervisory authorities							+
Recruitment						+	+
Marketing events						+	+	+
pool opening								+

It will take about 1.5 years from the moment the business plan is developed to the launch of the swimming complex.

Advantages and disadvantages

Pros of opening a swimming pool:

• it is a socially oriented business that can qualify for state support;
• minimum of competitors;
• this type of business does not require licensing or obtaining special permits;
• the demand for pool services is at a high level;
• There is an opportunity to provide additional services.

Cons of opening a swimming pool:

• large initial investment;
• long payback;
• seasonal nature of demand.

Risks and payback

Risks of building a swimming complex from scratch:

1. The risk of starting a business not on time (for example, due to a violation of the construction schedule, supply and installation of equipment, repairs, etc.).
2. Incorrect or inaccurate financial planning. For example, all cost items were not taken into account, prices for equipment and building materials increased, etc. As a result, there is not enough money to implement the entire business project on time.
3. Increasing utility bills.
4. The occurrence of accidents in the water.
5. Sharp seasonal fluctuations in demand.
6. Low qualification of personnel.
7. Non-compliance of the premises with sanitary standards.

The payback of this business project will be from 24 to 30 months. For an entrepreneur, this is a kind of medium-term investment in a highly profitable business, since the profitability is 50-70%.

All parents want their children to grow up healthy, strong and active. For this, there are various sport sections where moms and dads love to bring their kids. However, not all children want to engage in a particular sport, whether it be karate or dancing.

But everyone loves to swim! It is useful for general strengthening of the body, and for respiratory system and to develop strength and endurance. And swimming is a very fun and active pastime. Therefore, pools for children are in great demand among both adults and children. However, the offer in this segment is not so great compared to the same dance circles. Well, this is a reason for aspiring entrepreneurs to think.

Draw up a business plan for a children's pool that will operate in your city, with a calculation of approximate costs and expected profits. You will see that this business is very profitable and simply doomed to success. If you have an idea, then read on about what it takes to open a private pool for children.

Before starting work

First you need to decide how to open a children's pool - as a full-fledged independent complex or as an addition to an existing fitness center. In the latter case, the convenience lies in the fact that parents attending classes in sports club can bring their children with them. The kids will swim under the supervision of an instructor while the adults sweat in the hall. For many, this is a huge time saver and an opportunity to solve the eternal problem of "who to leave the child with."

However, a free-standing swimming pool will also be in demand, since in most Russian cities the demand for it is at least twice the supply. The choice in this case depends on the ability to find a suitable place.

What to Consider

When compiling a business plan for a pool for children, it is important to clearly define the following points:

1. Find a room that meets all criteria.

2. Purchase the necessary equipment.

3. Carry out internal repairs and installation of the pool bowl.

4. Hire qualified personnel.

5. Obtain the necessary permits.

A lot of work. Before you open the pool, you will need to invest a lot of time and effort, especially on the implementation of the last of the above points. However, the waste of labor and financial resources will pay off in full when the complex opens and begins to fully function. And you can advertise the project already at the initial stage, so that from the first day of work your pool will be filled with happy children.

Looking for a place

There are several pool options. Before starting the search, you need to determine the approximate area of ​​\u200b\u200bthe complex. On average, the size of the room should be at least 1.5-2 thousand square meters. How can you get it?

1. Rent at a large fitness center.

2. Buy or lease a non-residential building and upgrade it.

3. Build by yourself.

Opening a pool from scratch is the most difficult thing; quite serious financial investments and a building permit will be required. For construction, there are ready-made projects of sports and recreational pools that can be purchased to order. It should be borne in mind that the immediate opening of the complex will have to wait a long time. Construction work can take up to 6-10 months or more.

After the issue with the premises is resolved, it is necessary to proceed to work on its arrangement. Next, we will consider what this kind of physical culture complex must necessarily include.

We equip the pool according to the rules

Include in the children's pool business plan a detailed calculation of the costs of construction, repair and installation work. This article is very significant and requires a particularly careful approach. Each pool, both for children and any other, must have a high-quality water filtration system, heating it to a certain temperature, and the bowl itself. The cost of the latter depends on a number of factors:

• size (the most popular options are 20-25 meters long, for sports purposes they can reach 50 meters);
• quality and wall thickness;
• waterproofing system;
• manufacturer.

A medium-sized bowl (25 * 8 * 15) with heating and a filtration system will cost about two million rubles. In addition, dividing paths, lighting, starting tables may be needed. Sometimes pools are additionally equipped with various water slides - for children this is a pleasure, which, however, can distract from classes with an instructor. Whether to install them or not depends on the direction of your complex (entertainment or sports).

Before opening a children's pool, you must make sure that all measures have been taken to ensure the safety of the life and health of children. Here it is worth considering one important point concerning the water purification system. It is better to refuse chlorination by choosing a more modern and safer method - ozonation. It does not harm the skin, which will certainly appeal to caring parents.

Hiring employees

The children's pool business plan should provide for the search for responsible and qualified employees: both those who will be in direct contact with the children (coaches, instructors), and specialists who control the smooth operation of equipment, water quality, and maintaining order on the territory of the complex. The minimum staff looks like this:

• 1-2 administrators;
• swimming coach and instructor group lessons(2-4 people);
• cleaner, cloakroom attendant, security guard;
• technician and nurse;
• director and accountant.

They may work one or two shifts depending on the pool's schedule and workload during the day.

Who suits: athletes

Resources: pool room, bowl, dividing paths, lighting design. Employees, permits

Capital investment: for an average pool from $80,000 to $100,000

With each passing day people preferring outdoor activities And healthy lifestyle life is getting bigger. There are people who prefer to play football, there are those who like going to fitness centers, there are people who like martial arts that give them a feeling of confidence.

Each person finds a feeling of complete physical and emotional satisfaction in some particular sport. Among all existing sports events, there are those that suit and benefit everyone and everyone. These are morning work-out, running and swimming. And if for charging and running you need only desire, then for swimming you need a pool filled with water.

Of course, in the warm season, a natural reservoir located close to the house (if there is one) can perfectly cope with the role of the pool. So, some people live near a lake, river or seashore. In general, in the summer it is much easier to find a place where you can splash around for free.

As for the period from autumn to spring, not everyone can swim in natural reservoirs. For this reason, most swimmers for this period prefer pools in which the optimum temperature is maintained all the time.

It is worth noting that not every city in our vast Motherland has swimming pools, which deprives lovers of such an opportunity to swim in the cold season. Given this circumstance, start-up entrepreneurs can build their own swimming pools in such cities, thus creating a non-competitive and profitable business.

Where can I get money to start my own business? This is the problem faced by 95% of new entrepreneurs! In the article, we have revealed the most relevant ways of obtaining start-up capital for an entrepreneur. We also recommend that you carefully study the results of our experiment in exchange earnings:

Pool visitors

The visitors of the pool are people of all ages: from preschoolers to the elderly, because it is so nice to swim in warm and clear water, which once again confirms the observation of vacationers on the beach. You can also add athletes to your potential clientele, especially if the city hosts competitions in some aquatic life sports. Of course, it is worth including in the list of visitors and the corporate layer of the clientele.

pool opening

It is quite natural that a high-quality commercial pool requires a large investment. The construction of a large complex, which includes several pools at the same time, will require about three million dollars. Such a project is especially relevant for large metropolitan areas, for example, for Moscow.

For a small region or city, an average pool will be enough, since it is likely that a large complex in a provincial town will not pay off. So, the construction of an average pool will cost between 80-100 thousand dollars. Typically, pools pay off already in the third year of operation.

Having decided on the city in which you plan to place private pool, it is necessary to proceed to the choice of premises. The most common version of the pool is a pool with three swimming lanes, reaching a length of twenty meters.

The next step is the purchase of the pool bowl. A medium-sized bowl, which is 20 meters long and 6-8 meters wide, costs approximately 50 thousand dollars. It is also necessary to decorate the premises: facing tiles, dividing paths, lighting.

You can start building your own pool only after obtaining a license from the SES and permission from the Committee for Urban Planning and Architecture. During construction work, it is necessary to bring the power grid, water supply and sewerage. And the final stage will be the selection of personnel. So, you will need a manager, an accountant, cleaners, paramedics and, of course, a swimming coach.

Once all of the above is in place, your own pool doors can be opened.

Swimming has many advantages over other sports. Water aerobics is recommended by cardiologists, neurologists, traumatologists and nutritionists. Doctors consider swimming in the pool the most gentle and effective exercise. However, in our country there is a huge shortage of water sports complexes: there should be one swimming pool for every 31,250 people. This ratio is not observed, and there is no competition. In this article, we will tell you how to open a pool from scratch and whether it is profitable.

Kinds

When a novice entrepreneur asks the question of how to start a small business in this direction, experts recommend deciding on the scope of the activity. According to this criterion, several types of pools are distinguished:

• Sports.
• Sport complexes.
• Private pools.
• Swimming pools at fitness clubs.

Sports pools and complexes have a large area (minimum 1500 sq. m.). The cost of their creation is very high, so they are financed, as a rule, from the budget. Private pools and pools at fitness clubs differ only in area. They are designed for 3-5 tracks.

Square

The most difficult thing in opening a pool is finding the right room. There are several options here:

• Rent a room in the fitness center (it must be suitable for creating a pool).
• Modernize non-residential building.
• Build it yourself.

The easiest (at first glance), but, in fact, the most difficult will be to rent a room in a fitness club. For a tiny 40 sq. m (this is for 2 tracks) you need about 70 square meters. m of free space with high ceilings. In today's realities, it will be quite difficult to find a fitness club with an unused area. And even if you succeed, renting such a hall will require at least 140 thousand rubles.

A more difficult way is to find a non-residential premises and equip it with a pool. Here you can choose the scale and decide on the category of institution. It will take 6-7 months and more than two million rubles to re-equip the premises.

The third (and largest) option is to build your own pool. It will take at least one year if you choose standard project, and up to three years if you design according to your own visions and desires. Another difficulty lies in the fact that permission from the city planning committee and the city administration is required to start construction. In addition, in the process more than once you will have to deal with sales companies and BTI. Such a large project will require several tens of millions of rubles.

In any case, when choosing a room or place for construction, you should not focus on the location in the city. There are practically no such pools even in large cities, so people from all over the city will come to you for quality service.

Registration

It is more rational to register an enterprise in the form of LLC. This is due to the scale of activities and the number of employees. Next, you need to act according to the standard scheme: register with the tax service, open a current account and purchase a seal. To start the operation of the pool, you need to obtain permission from Rospotrebnadzor and fire services. It is not difficult to obtain these documents. Special attention should be given to checking the sanitary epidemiological station. They impose requirements on the size of the room, the availability of a wardrobe, changing rooms, showers and foot baths, the surface of the paths, the quality of water, and its disinfection.

A complete list of requirements is given in SanPiN 2.1.2.1188-03. It is also necessary to conclude contracts with public utilities and a security company.

Technical equipment

For any pool you will need the following equipment:

• Pool bowl.
• Stairs and trampolines.
• Dividing tracks.
• Backlight.
• Starting pedestals.
• Ozone system for disinfection.
• Equipment for the shower (plumbing, shelves, trash cans).
• Dressing room equipment (benches, mirrors, cabinets, dryers and hair dryers).
• Wardrobe equipment (hangers, chair for staff).
• Equipment for the reception (stand, chairs, cooler).

The cost of a pool bowl depends on a number of factors:

• Size.
• quality and wall thickness.
• Waterproofing system.
• Manufacturer.

For the average visitor, a bowl 25 meters long and 1.5 meters deep is suitable. Such a bowl for 10 tracks will cost, on average, 3 million rubles. Professional athletes prefer pools with a length of 50 meters or more. Here the prices will be completely different: from 5 million rubles. Other equipment for the bathing hall itself (cleaning system, stairs, springboards and slides) will cost about another 1 million rubles. About 450 thousand rubles will be needed for furniture and equipment for the entrance group, wardrobe, locker room and shower room.

Staff

The business idea of ​​a small swimming pool implies the presence of qualified and experienced personnel. The minimum composition will look like this:

• Administrators (2 people).
• Swimming coach and group lessons instructors (3-4).
• Cleaners (4).
• Wardrobe attendants (2).
• Techniques (2).
• Accountant.
• Director.

For everyone except coaches and instructors, a fixed salary should be established. For teachers, as a rule, they set a salary and a percentage of the classes. On average, the monthly payroll will amount to 555 thousand rubles. along with fees.

Payback

Taking into account the fact that at least 8 million rubles will be needed to launch the project, and the monthly costs are about 1.255 million rubles, the payback period will be quite long. According to experts, the initial costs will pay off no earlier than in 3 years.

We recommend considering the following indicators. The average attendance of the pools is 100 people per day. As a rule, pools are open 29 days a month (one sanitary day). With an average cost of a lesson of 500 rubles, you can earn 1,450,000 rubles per month. Annual income will be about 16 million rubles. Profitability - about 15%.

Advantages and disadvantages

The swimming pool is a very promising area, which has its pros and cons. Let's start with the positives:

• Socially oriented business (state support is possible).
• Little competition.
• High demand.
• Wide field for development.

• It is difficult to find a suitable location.
• Large initial investment.
• Long payback period.
• Relatively low profitability.

Eventually

Before starting your own business, you need to calculate and study all the nuances. Opening a swimming pool is a great social idea that requires a lot of financial investment and a lot of time. But it is worth noting that in each region there are programs to support socially oriented entrepreneurship, so that the state can take on part of the costs. Step-by-step instruction pool opening includes many nuances, which are discussed in detail in our business plan.