How we organized our first corporate fitness event. As organizers

In general, we are a bit of a fitness club here. Small, modest, not pretentious. Once HR of the friendly company Kalinka, being a client of our club and simply a good man, asked us a question, like, can you get us something like that, otherwise we have the company’s birthday at stake and we kind of want to hang out. but as always I wouldn’t want to.

We agreed on a barter for meat (which, in fact) and today presented our colleagues with a fitness corporate event that we came up with without planning it.

In general, in the practice of modern Chelyabinsk business this is not particularly common. Let's remember what you associate with the word “Birthday” or “Corporate Party”, or, for example, “Builder’s Day” or “Metallurgist’s Day”. Yes Yes Yes. Table, bottle, presenter, dancing, and all that.

We don’t know how to make a table, we don’t know how to make a bottle, we don’t know how to make a presenter, and we don’t know how to make fitness entertainment.

Therefore, having received the task, having considered the number of participants and their preparation, as well as what they would do after the event (they would go home, swim or have lunch), we decided to hold mini crossfit games.

We developed a scenario of 6 stations, took equipment with us from the club and prepared a little.

In general, preparing for a fitness event is more difficult than holding it, because the event itself has an already prepared script, but how it was prepared is a big question.

To do this, we had to go to the site a couple of times, and before the start of the event, we had to synchronize the order of the music with the DJ.

The people gathered and looked in our direction with caution and even, at times, apprehension. I’m saying that fitness activities are not accepted as corporate entertainment in the Chelyabinsk business environment.

But we started on time and at 11 a.m. we formed personnel and morning exercises, with which, in fact, everything begins in any physical education. Let me remind you that fitness is not a sport. This is general physical training.

After the exercise, a formation followed, as a result of which three teams were formed in random order and were tasked with choosing the captain and the most beautiful girl.

Actually, this is where the games began, which, in essence, are quite simple - teams move between stations, where instructors meet them, give them tasks, measure the time and escort the participants to the next stations. In our case, each team went through 5 easier stages and one more difficult one.

The last, final task was complex and involved running. passage through the labyrinth and pair exercise for girls to pump up their butt. All, of course, in jest and without fanaticism, but we were preparing for it.

Of course, everyone got it right and the jury started counting.

It turned out that the two teams were close to each other in terms of points and it was decided to hold an additional competition, fortunately, when there is a barbell and men, there are no problems)
Moreover. We must pay tribute to the management of the Kalinka company; in response to our proposal to the teams to choose a representative for participation, our colleagues suggested that the opposing team choose the representative, which was done.

In general, after final competition the jury went off to count again, and the most beautiful girls, who all this time our group program coordinator Masha Duchak taught to dance a cheerleading dance. Yes Yes Yes.

And again yes.

And you know, I was there as a co-host and instructor, and I saw how, under the spring sun, cautious faces were replaced first by smiles, then by laughter, and when everyone watched this dance, then by applause to the beat of the music and dancing.

We announced the winners and presented a prize from the company and from ourselves, just as from a fitness partner we gave the participants of one of the teams each guest visit in our

themed interactive party

“The beginning of the world with fitness club “N”

Introduction

The idea of the holiday is based on the incredibly popular revelation over the last couple of thousand years about the coming apocalypse and possible ways to overcome it.

Seers, astrologers and other figures urge humanity to live in anticipation of the end of the world. The media keep up with the hype, increasing panic and instilling decadent moods in people. The next social or economic crisis is always stamped with a stamp - “the worst” and “the last in the history of mankind.”

But will the end of the world necessarily be marked by some kind of climatic, cosmic or, in extreme cases, socio-economic cataclysms?

According to fitness club "N", this is not entirely true. First of all, in order not to disappear as a species, humanity needs to get rid of laziness, immense gluttony and deadly habits.

Taking this thesis into account, club “N” offers guests a party that is simple and at the same time effective option Escape from Armageddon: sports and a healthy lifestyle! This is the key to the successful salvation of every person during the destruction of our civilization, the society of consumption and absorption.

Preliminary involvement of party participants

Direct mailing of VIP invitations to regular clients of the club. The invitation is designed taking into account the theme of the event: the planet in the form of a fatty hamburger is torn into pieces and the inscription “We will not be here! We will be in a different place...” (“You and I are in a better reality. And the address”, “The fat clan wants to destroy the Earth. Join the ranks of the fighters against the forces of fat!”, “Have you signed up for the “N” club?” ( in this case, a pair of fit, sports people fully armed, dumbbells to the advantage and other sports paraphernalia).

Entourage and scheme of the holiday

The main leitmotif of the evening, proclaimed by the hosts of the evening: “Fitness center “N” defeats the harbingers of the apocalypse!”

The role of harbingers of the end of the world will be Laziness, Gluttony, Vice (in this case, vice is tobacco, alcohol, drugs). The images of the antipodes should be repulsive, but funny. The actors are only trying to scare the guests with their appearance and actions.

Throughout the entire action, the antipodes healthy image life will use all sorts of ways to lead guests astray, seduce them, and try to impose their own rules on them.

However, their insidious plan is doomed to failure. The monsters of vice will be opposed by the forces of Good - close-knit groups of fitness athletes, demonstrating to guests all the delights of a healthy lifestyle.

Staging scheme

Guests will immediately feel the spirit of Life, and, despite the apocalyptic surroundings of the “Bunker” site, will believe in the inevitable victory of humanity over the destructive forces of Evil. Even if it was within the same party, but still a victory!

In the lobby, guests will be greeted by positive characters of popular sports symbols (life-size dolls). For example, Olympic bear, Cheburashka, Polar bear, Leopard, Snowflake and Ray.

These characters will accompany guests to the venue of the holiday. They will take part in a photo shoot against the background of a banner in 3-D format depicting the club logo. Guests will be given special offers from the club (discount cards, booklets about new fitness programs, etc.).

However, their attacks are successfully repelled by the forces of Life (fitness club instructors, gymnasts, dancers), who captivate guests with sports and plastic performances.

After the guests gather in the banquet hall, the evening will be opened by fitness-style hosts. For example: a famous media person (woman) and a young, athletic man. In this way, the hosts of the holiday will not intrusively tell the audience (which includes mostly women) that the path to personal happiness is possible through going to a fitness club.

The concert program includes pre-prepared performances by activists and fitness club trainers. The incendiary numbers of the hosts of the evening will be diluted by invited groups, describing the machinations of vices in action. The neon show http://moskva.tiu.ru/p8647823-neonovoe-shou.html will look ominous and at the same time impressive in this context.

The entertainment part of the evening may also include competitions. As a result of which the most active and respected persons of the club will be awarded with memorable prizes and diplomas. Suggested nominations: Miss Copernicus, Mrs. Copernicus, Mister Copernicus, Fitness family, Swimmer of the year, Miss plastic (grace), Dancer of the century, Winner of Armageddon, etc.

The most diligent and attentive guests can take part in fitness quizzes. For correct answers, participants will receive memorable souvenirs from the “N” club.

In the intervals between theatrical performances and sports performances, it is possible to broadcast a corporate film. The plot is based on footage from famous disaster films: tornadoes, collapsing houses, the elements of water and fire, sweeping away everything in their path. The video sequence alternates with images of chewing, frighteningly overfed citizens who are literally torn apart from their own weight.

The entertainment program ends with a life-affirming dance performed by the “Mayan Indians”. The voice behind the scene comments on what is happening approximately as follows: “The prophecy of the Mayan Indians about the winter solstice in 2012 and the subsequent end of the world may not come true. Remember, the fate of humanity depends only on each of us. Survive or perish! Choose for yourself. Life is only possible if we are strong, healthy, determined. Join the active ranks beautiful people and fight destructive vices. Fitness club "N" will help you cope with weakness and laziness. Let's defeat Evil together!"

"Mayan Indians" involve guests in a ritual dance that pushes back the date of the apocalypse indefinitely.

Holding a holiday in a fitness club is quite an unusual event for many clients. Let's figure out how to organize an unforgettable holiday and not go into the red in terms of expenses.

The first thing you need to start with is defining your main goal! As for me, the main goal is to attract new customers, collect cash and loyalty of old customers (all in order of importance). Let's take a closer look at attracting clients. Many clubs have serious problems with this point. Managers often hold holidays for existing clients and give a good discount. Of course, people buy, but they would have extended it anyway), why cut the branch you’re sitting on?! It seems to me that it is more interesting and promising to work for new people during such events. So, the important question is where to get new clients?

The answer is obvious! You need to advertise so that everyone knows about your event! Notice I didn't say expensive advertising, I left out that word. Advertising is certainly expensive, but not all of it! And there is always the opportunity to agree on mutual cooperation. Only after you tell the whole city about your event and people generally know about you will the calls begin. As for notifying existing clients, everything is simple and not at all expensive. Personal calls and social media work well. networks, website and SMS. With paid advertising it’s more difficult, you need to choose it wisely, but that’s where new clients will come from!

What do we do next? We decide on the price of club cards. I won’t teach you what discount to give to clients, this is all sorted out individually, based on your capabilities. The only thing I will say is that you need to have the coolest sale on New Year’s Day, not necessarily on all other holidays. BUT be careful, you can’t give an 80% discount and then serve customers who don’t buy extras all year long. services. After we have decided on the price, we move on to the next point.

We calculate the revenue. A very important point that cannot be missed and work as best you can. It is important to display numbers, indicators, the number of cards purchased and the number of renewals. You need to calculate the capacity of the hall. You can't sell to everyone at the cheapest price. There may be an issue with overcrowding and card returns! It's all mathematics, deep analysis of all indicators.

So, prices are ready, expected revenue has been calculated, and advertising sources have been decided. It's time to write a holiday script. What do you want to see at the event? Who will be in leading role? Who your employees will be and what function they perform. The easiest way is to invite a professional host who will host the holiday and write the script. But it is important not just to hold a holiday, it is important to sell your services at this holiday, and so quietly that clients do not understand that this is a sale, but view everything as a game.

In general, I want to tell you the following. Whatever scenario you have in mind: the standard Snow Maiden and Santa Claus, pajama party, rock party, 80s party, etc. It is IMPORTANT that the holiday ends up being zero rubles! You can't spend a lot of money on a celebration. And if necessary, then they must definitely pay off from the holiday. Exactly from the holiday and not from the sale!

As for the employees. Another important point. You don't have to spend the holiday alone. Colleagues, without exception, must be involved. Some decorate the hall, some sell cards, some give master classes, some organize competitions. In general, everything is in order. Otherwise there is no team and no cohesion. After all, such a holiday is your holiday too!

I sincerely wish to wish you a big number and be sure to fulfill it on New Year’s Eve at your fitness club. I will be glad to help you in calculating the price and value, determining all the key indicators and, of course, in the matter of holding the holiday itself. After all, I once managed to hold mega unprofitable events and faced many problems and questions. Only a few years later, through experience, was I able to understand the simple formula for holding an extremely profitable holiday in a fitness club. But how much lost profit... Now I am increasing my momentum and with each new project I am breaking sales records, changing the client segment. Revenue is getting higher, but there are fewer clients)) Paradox!

If you are interested in my offer, write me an email. mail [email protected] with the theme " New Year at the fitness club."

Over the past ten years, a healthy lifestyle has become not just a fashion trend, but truly a way of life for millions of people of all ages. A sports party for a birthday, corporate event, or just as a way to get friends together is a great way to relax not only fun, but also usefully.

Place

Certainly, Fresh air and an area equipped with horizontal bars in a picturesque park - the best option within this topic. Or a country house with a spacious yard, gazebo, and play area. Hang up the garlands, set up a picnic area, put out a trash container - you're done!

Is the weather not conducive to outdoor recreation? Party in sports club or the hall will be no less emotional. You will have to spend a little more time on the design, but there is plenty of space for competitions. Plus all the amenities are at hand, which is important for both children and adults.

And even a sports party organized at home will certainly leave vivid impressions if you pay close attention to the scenario. Yes, it won’t be possible to organize serious competitions in a cramped space, but is it necessary? After all, this is a holiday, not the Olympic Games!

If the meeting will take place in a club or at home, remove everything unnecessary, clear the “field” for games, and decide on the dining area. When there is not too much space, it is better to place the table in another room, and only drinks and light snacks in the entertainment room. Or you can bring in treats after the game portion of the scenario.

Decor

Even a children's sports party will be reminiscent school lessons physical swarm, if you don’t decorate the space in any way. But clutter doesn’t fit too well into the theme, stick to the golden mean - enough for a festive atmosphere, but nothing prevents you from running and jumping.

skittles, bats, helmets, gloves and any Sports Equipment . The real one can be laid out on shelves and on the floor, the cardboard fake one can be hung on the walls, small pictures can be assembled into garlands. To decorate some attributes, copy the autographs of champions;

photos of athletes in moments of triumph and dynamic, in the game. With humor - instead of real ones, using FS, substitute the faces of friends receiving cups, climbing on a pedestal, fighting off fans;

posters with thematic slogans, mottos. Much on this topic can be gleaned from the printed heritage of the USSR;

hang a banner in a sports style at the entrance - if it’s a birthday party, then with congratulations, if the occasion is different - “Physical education - hello!”, “Faster, higher, stronger!”, “We are the pulse of the planet, the fire of victory burns in us!” and so on. With the help of FS, you can make a word from pictures - letters inside T-shirts, gates, or held by athletes;

cheerleader pom-poms – bright, voluminous decor that doesn’t require any expenses. They are easy to make from corrugated paper or multi-colored bags cut into ribbons;

Glue pictures onto the balloons or paint them using a stencil. Buy foil balloons shaped/with a picture to match the theme;

in addition to paper “inventory”, sneakers and T-shirts are perfect for garlands, Olympic rings, club emblems, multi-colored flags, red and yellow “penalty cards”. Of course, also paper ones - print or draw;

if the themed sports party is dedicated to the girl, use flowers in the decoration. Instead of vases/baskets, bouquets in sneakers, helmets, and cups will look atmospheric. Flowers can be made from paper on which the texture of the playing field, football or basketball, forms.

If the “hodgepodge” team is not your thing, stick to one sport, using the appropriate attributes in the design. This option is ideal when the hero of the occasion is an athlete himself or a fan of basketball, football, etc.

Organize a photo zone - a pedestal of boxes (glue 1-2-3 places, hang serpentine and garlands), a poster with a view of the field and a crowd of enthusiastic fans is ideal as a photo. Here you can not only take funny pictures, but also present awards upon completion of the scenario. Accessories for photos: huge cardboard weights, barbells, cups.

Invitations

If you don’t have time for creative delights, print out a thematic picture and glue it onto a thick base (blanks in the scrapbooking department). Or in FS, put together a bright flyer from a bunch of associative images - modern, on a friendly note.

It’s easy to make an original invitation to a party in a sports style with your own hands:

Bend the long rectangle on both sides to make a vest card. Print on the front side of the fans' stand, court or field, text inside;

stick the invitation on the label of the water bottle, sign “Start date, time”;

fake ticket for the match, personalized invitation for the 30th (age) All-Russian competitions, sport games, Olympics;

write the text in the center of the postcard - bat, helmet, sneaker.

Suits

The level of the event partly dictates the choice of clothing. If this is a children's sports party at home, you can limit yourself to accessories prepared in advance for guests - neckerchiefs, badges or armbands with team symbols. This option is also suitable for the format sport family(family teams).

Headbands, etc. are easy to make with your own hands: stencil and acrylic, appliques, print on self-adhesive film. There are many similar MKs on the network that fit into the most modest budget.

Another easy solution for guests is T-shirts of a certain color plus any bottom. The main thing is that clothes do not hinder movement, because the scenario of a sports party involves active competitions. The T-shirt is also easy to “modernize” into a holiday theme using the same stickers/designs.

For a meeting at a club, an elegant suit or a dress in a sporty style is more suitable - comfortable, fashionable and bright. You can wear closed underwear under the dress, and it is advisable to do without heels. A playful look – leg warmers, wristbands, bow braids. Original - a costume for a cheerleader, a judge, a fan, or even a soccer ball!

Menu, serving

It is better to exclude ketchup, mayonnaise, chips, fatty/fried foods and other harmful foods from the menu. And the rest is on thematic sports party Any dishes are suitable for children and adults. Of course, healthy food is a priority - salads from fresh vegetables and fruits, milkshakes, freshly squeezed juices.

Serving: green tablecloth “lawn”, drawings on dishes (you can buy a stylized paper set), pictures on toothpicks for decorating dishes, figurines of athletes, miniature equipment (for example, from kinders and other toys).

Alcohol at a party for adults, regardless of the theme, is rather necessary. Of course, at the discretion of the organizer, but it is better to give preference to light drinks - beer, wine, low-alcohol cocktails. And be sure to supply regular water, it’s more convenient in 0.5 liter bottles.

Desserts are also as usual - muffins, biscuits, cookies, ice cream, fruit. Some sweets can be decorated with icing and mastic - draw a ball, bat, etc.. The forms are very simple, no special skills are required. Print themed cones, skirts, dessert boxes, decorate jars and other transparent containers.

Entertainment

There are a lot of options for entertainment in nature, from team races and relay races to overcoming obstacle courses, archery and pneumatic shooting, strength competitions, etc. Dodgeball, basketball and other ball games will not let guests get bored even after the main part of the scenario. The main thing is to prepare the required number of props, and fresh air and a festive mood will do the rest for the presenter!

Coming up with a scenario for an indoor sports party is somewhat more difficult - many competitions are not possible due to limited space. In this case, it is better to focus on the word “party” and simplify the sport to active games.

If you plan to compete, fight for first place, etc., come up with additional nominations so that there are no losers at your holiday. For awards, prepare cups and/or medals - you can buy them, but it’s much cheaper to make them yourself. There is MK online - made from bottles, cardboard and other improvised materials, coated with gold spray paint.

Glue gold cups or stars onto the board to record your earned points, it will look atmospheric. At the start, ask to choose captains, voice the name and your physical education greetings to your opponents, chant or motto. Do a little warm-up - dance of champions (let them fantasize) or do exercises to the tune of a funny children's song.

The sports competitions described below are suitable for parties both at home and outdoors. You can play everyone together, everyone for themselves, or without any competitive moment at all - just fool around.

Relay races (number of “tracks” = number of teams or timed)

on gymnastic ball with ear holders, gallop to the finish line, take the flag, jump to the start, pass the props to the next one;

overcome the “track”, standing with their backs to each other, clasping their arms bent at the elbows. The next pair from the team starts when the previous one finished;

postpone tennis balls from one basket to another. The ball is on the racket, hold the racket above your head. When you get there, pass the details down the chain;

jump in a figure eight in a bag, going around chairs and jumping backwards. Take turns, one after another;

also a “queue” - jump with a ball clamped between your legs, stepping only into the rings: cut out of cardboard, brightly colored, scattered on the floor in a “path”.

With humor (a moment of rest)

draw or show with gestures everything related to the topic (cards, random selection). Prepare interesting problems - water polo, knockout, penalty kick, etc.

traditional team joke - in a general formation with tied legs, hobble to the finish line (check the time if the party is indoors);

with your eyes closed, stick a protective shell in a known place (drawing on whatman paper).

Mental stress: quiz with multiple-choice answers in a sports style, make up a word (anything on the topic) from letters on cards before your opponents, puzzles.

Dexterity, coordination

walk the path while simultaneously spinning a gymnastics hoop and hitting a ball with a racket (difficult and very funny);

“transfer” the sandbags (stand in a chain) to the finish line, throwing them to each other in cups;

two triangles opposite each other (the greater the distance, the larger the figures), divided into three sectors - the near and far sectors of 10 points each, the middle 20. Teams/players at their “gates”. The goal is to roll the ball so that it stops in a triangle (one at a time).

Shapes can be drawn on the ground with a stick, on the floor with chalk, or marked on the floor/table with electrical tape. The game continues until one of the teams scores a given number of points (for example, if it’s 5 on 5, then the win is a score of 100 points).

Accuracy

cardboard rings for skittles, water bottles, cones(far target – max. number of points);

shield with holes of different diameters(the less, the more points per hit);

sandbags in baskets different sizes standing at different distances from the starting line;

hang a weight on a rope/bar with an elastic band, place a pyramid of cans or skittles at the bottom. The goal is to shoot down as many targets as possible by pulling the rubber band to the marked line (to be fair, otherwise they will stand next to each other and shoot into the pyramid from the spot).

For men at a sports party, competitions that require physical effort are appropriate. For example, arrange a mini-tournament in arm wrestling, tug of war, do push-ups, hold dumbbells with outstretched arms (whoever does it longer). Although girls can also take part, competing with each other.

Prizes: for girls - bright leg warmers or headbands, sports-style accessories, for everyone - wristbands or bracelets, themed souvenirs, sports bottles.