Magnificent sports club "Fitness House" in St. Petersburg. A fitness center with a swimming pool was opened in the RIO shopping center Fitness house in rio promotions

Alexey Fursov's Fitness House chain of fitness clubs from St. Petersburg has announced the start of the company's regional expansion. By the end of September, the company's first fitness club will open in Nizhny Novgorod. At the same time, in order to simplify and accelerate the launch of the brand in the regions, Fitness House entered into a partnership agreement with the network of shopping malls "Rio" on the provision of premises in various cities of the country.

First sport Club networks outside of St. Petersburg will open at Moscow Highway, 12 in Nizhny Novgorod. The company can then launch a few more halls in that city. In 2018, Fitness House intends to enter the markets of Kazan, Samara and Togliatti. Some of the sports clubs will be located in shopping malls, while for the rest the company intends to build new facilities on its own, Delovoy Peterburg reports.

Yulia Chernysheva, head of JLL's shopping center leasing in St. Petersburg, says that fitness centers create "accumulative" demand in the shopping center and attract a solvent audience. "Entering the regions is justified by the company's desire to develop in a fairly saturated market in St. Petersburg. There will be less competition in regional markets, the number of quality operators will be lower. I think Fitness House will be positively assessed by the consumer, both in terms of quality and in terms of accessibility prices," Chernysheva said.

Within five years, the company intends to launch 50 clubs in different cities of the Russian Federation. The network management is confident that for last years in the regions, the demand for this type of service has increased, but the markets are not yet occupied by strong network players, which creates conditions for healthy competition.

However, the company has no plans to open clubs in Moscow yet. Fitness House believes that the capital market is now too competitive and difficult for new brands to enter.

Yelena Maslova, Head of Multifunctional Projects at CBRE Moscow, also confirms that the demand for quality fitness clubs is growing in the regions. This is confirmed by the interest of strong fitness network players in the regions - for example, the network world class(Sochi). Alex Fitness has already opened a large number of clubs in the south of Russia. "At the same time, competition in the capital is really quite high. However, it should be noted that the road is open to new high-quality operators. An example is the imminent opening of Fitness One Art chain clubs. Creative concepts are also welcome, for example, the Raketa fitness club chain", Maslova concluded.

Alexander Obukhovsky, director of the retail real estate department at Knight Frank, believes that regional markets are indeed attractive for the development of networked fitness concepts. " target audience operators can find in cities with a population of more than 500 thousand people. It is here that the need for high-quality fitness facilities has already formed, but there is still no excess supply. At the same time, it cannot be said that remote densely populated areas of Moscow or cities near Moscow are less attractive - there is also no glut here. Cities with a small population (100-200 thousand people) often do without large chain fitness centers. Consumer demand there is met by local entrepreneurs by opening compact sports objects with two or three halls and no pools," Obukhovsky analyzes.

In the regions, part of the brand's fitness clubs will be opened under a franchising scheme. At the same time, the company is ready to buy competitors. The amount of investment in the launch of one sports club is from 50 million to 100 million rubles.

In St. Petersburg, the Fitness House chain has been developing since 2007. On this moment it consists of 44 clubs, and four more are preparing to open.

A busy work schedule, a computer and clients are the usual everyday life of an office worker. The day is coming to an end, the eyes hurt, the muscles are numb from the monotonous posture - this is a clear signal in order to go to warm up. AND the best option for this will be the club "Fitness House" in St. Petersburg. Here guests are offered all the options for training, designed for visitors of any age and physical training. It is also important that you can choose any club that is most convenient for you and belongs to this network. True connoisseurs healthy lifestyle life is preferred to everyone else by the "Fitness House" in St. Petersburg, which is famous for its modern equipment and the latest equipment.

Comfortable rest for everyone

How would you like to spend the evening? Believe me, there is an option for each of you. Huge water complex, spacious dressing rooms with individual lockers, beautiful and equipped with the latest fashion gym. As they say, for every taste and color. "Fitness House" in St. Petersburg is not just a pool, but a club where connoisseurs of a healthy lifestyle gather, communicate and play sports, spend time in a phytobar.

Main advantages

This is best told by the reviews of regular customers. First of all, "Fitness House" in St. Petersburg is a sports club that offers a large number of wellness programs to choose from. Some are aimed at healing the body, others are aimed at supporting great shape and creation perfect figure. To achieve such results, it is practiced and affordable prices make this sports club the most popular among the townspeople. Separately, the reviews also note the opportunity to spend time here with the whole family. There are separate programs for children, male weightlifters and women who are watching their figure.

The choice is yours

It is very pleasant that there is an opportunity to choose your "Fitness House". St. Petersburg clubs are equipped in such a way as to ideally meet your needs, as well as be located as close as possible to your work or home. All fitness clubs of this network have Gym, as well as a cardio zone, if your goal is to strengthen the cardiovascular system. In addition, your attention is invited to an aerobics room and a gym for mini-games. Football, volleyball and basketball competitions are regularly held here. You can choose a fitness club with a swimming pool and a unique spa complex.

"Fitness House" on Fuchik (Rio in St. Petersburg)

This is one of the newest clubs of this network. Address - Fuchik street, house 2. This is a two-story complex with a swimming pool, and the adult is divided into 6 tracks and the children's, 10 meters long. There is a water complex and a SPA-zone and a cardio zone. Professional trainers help you choose a program, individual or group. At the first visit, a mandatory consultation with the instructor. Judging by the reviews, this is a very spacious and cozy club with a wide range of options for outdoor activities.

Club on Ladoga

This is another wonderful "Fitness House" (St. Petersburg) with a swimming pool. Reviews say that here is the most convenient work schedule, the club is open from 10 am to 10 pm, that is, you can quite catch up after work. Spacious rooms and a large selection of fitness programs will definitely not let you get bored. Every day, the Fitness House network receives more than 170,000 people, this is a grandiose scale, while the level of service remains at its best. The club offers its customers a wide variety of discount systems and bonuses.

Club on Komendantsky

Another club belonging to the Fitness House network (St. Petersburg). We will not be able to give the addresses of all of them due to the limited size of the article. This club (Prospekt Komendantsky, 2) was opened quite recently, that is, it is very modern, stylish and beautiful. Here, your attention is presented to a huge as well as the second, which is used for water aerobics. Aerobics also takes place in the hall, while adult and children's groups are engaged in parallel. It is also very interesting that much attention is paid here children's sports by recruiting a fitness group for toddlers. Children not only improve their physical development but also learn a lot about healthy eating.

Club on the Queen

This is one of the most sophisticated sports clubs in the city. Regular visitors do not get tired of praising the highest service and staff qualifications. As in many others, there is a huge selection of wellness programs. hallmark of this club are dance groups. Moreover, there are a lot of directions, this is Latin American, and belly dance, and many others. A huge swimming pool where you can just splash around or take lessons from professional swimmers will complete your experience. Club address: pr. Korolenko, 7. The club works from 7:00 to 23:00, that is, here you are practically unlimited in time.

Club on Prazhskaya

The motto of this club is beauty, health, family leisure. It is great not only for training, but also just to get everyone together. Address: st. Prazhskaya, 30. In addition to the standard set of gyms, a swimming pool, there is a wonderful SPA area where you can get massages and body wraps, manicures and pedicures. And for growing men there are self-defense training groups. Dancing, Pilates, aerobics - choose what your heart desires. Your evening will be held in a pleasant atmosphere, with light music, and a great mood will stay with you for a long time.

The Fitness House chain has been operating on the market for 10 years; it is represented by more than 50 establishments in St. Petersburg and its suburbs.

In Nizhny Novgorod, the first club of the St. Petersburg network will start operating in September in the shopping center "" on Moskovskoye Shosse, subscription sales are already open.

The area of the new sports facility will be 2900 square meters. m. It will include a 25-meter pool with five lanes, Children's swimming pool as well as a gym and spa area.

Until July 10, there is a special price for 100 visits to the club in the RIO shopping center - 11,500 rubles. (The subscription purchased under the promotion is active from 7:00 on weekdays and 8:00 on weekends until 17:00 Moscow time, while the club will be open until 23:00 on weekdays and until 22:00 on weekends).

An unlimited subscription for a year will cost 16,900 rubles, for 2 years - 25 thousand rubles. At the same time, there are no family subscriptions for sale, classes for children will be offered in sections.

Fitness House will be the third club in the area. Opposite the shopping center "RIO" in the shopping center "New Era" there is a "Fitness drive", and through the bus stop - on Moskovsky highway, 105a - the fitness club "Jam".

Recall that the Nizhny Novgorod Fitness Group plans to open four clubs of a democratic format within a year and a half (until 2019). Now 8 "" are working in the region, including 7 in Nizhny Novgorod and one in Dzerzhinsk.

Expert opinion

, CEO of the company - commercial real estate consultants:

Today there is an objectively stable trend for fitness services. In Russia, the situation in this market segment looks favorable: people are paying more and more attention to a healthy lifestyle. We, as retail real estate consultants, see the benefits of a symbiosis between a fitness service operator and a shopping center. In this case, a synergistic effect arises between the formats, which allows you to exchange your audiences: fitness club visitors go to the shopping center for shopping, in turn, shopping center visitors learn about the new emerging format. This scheme is especially relevant for regional shopping facilities.

Residents of Nizhny Novgorod have a strong stereotype about the location of the fitness club on the territory of the shopping center. By the way, the RIO shopping and entertainment center, which will have a new fitness center, has the status of a high-quality regional shopping center with a total area of 67,085 sq. m. One of its main advantages is parking for 1100 cars.

Therefore, I am sure that the project will be very successful. Now in Nizhny Novgorod there is an objective lack of quality fitness centers. The emergence of a new network operator gives it every chance for successful development in the Nizhny Novgorod region. In addition, we know that the network will not be limited to one club in the city and will soon open several more centers.

We do not yet know at what price the operator will enter the Nizhny Novgorod market. In St. Petersburg, the network is represented by 43 fitness centers, and each subscription has a single price - 9900 rubles. in year. If "Fitness House" adheres to the same pricing policy in Nizhny Novgorod, it will become a serious competitor in the city's high-quality sports services market, seriously competing with Nizhny Novgorod operators, primarily the FizKult network.

During the May holidays, the fitness club of the FITNESS HOUSE chain with a total area of 1,974 sq. meters with a pool of 6 lanes. The pool area is 325 sq. meters. In addition to the "adult" pool, there is also a children's pool with a size of 4x10 m. The pool is located on the first floor of the shopping and entertainment complex, equipped with a comfortable dressing room for 550 seats. Despite the fact that during the May holidays the pool was operated in a test mode, according to the observations of the PM-Department of Colliers International, the club was visited by more than 1,000 people.

The opening of FITNESS HOUSE in the RIO shopping center was another step in the implementation of the concept of positioning the RIO shopping center as a shopping and entertainment center for family leisure and shopping. According to a representative of the PM-Department of Colliers International, this network is actively developing, developing new areas and locations.

“The concept of positioning the RIO shopping and entertainment center as a shopping and entertainment center for family leisure and shopping implies not only the development of a children's and family commodity, entertainment and educational segment, but also the integration of a powerful sports component into the shopping center, represented by both relevant product lines, and the opening of places for a full-fledged sports leisure and healthy lifestyle. - approves the Regional Director of the PM-Department of Colliers International Margarita Aristarkhova, - A popular skating rink is already operating in the RIO shopping center; now we have the opportunity to strengthen the pool of "long-playing" sports tenants at the expense of one of the market leaders in St. Petersburg in the field of network fitness.

All works on the construction of the pool within the fitness center on the territory of the shopping and entertainment center "RIO" took about six months and were completed on time. The maintenance of the pool and fitness center is carried out in full compliance with the rules and regulations technical operation"wet zones".

"Availability swimming pool and a high-quality fitness center in a shopping and entertainment center - this is already a fairly typical phenomenon, - sure Marat Abramyan, General Director of the RIO shopping center in St. Petersburg, - But spacious sports pools, where you can really take swimming seriously, there are not so many in shopping and entertainment centers. And when our partners offered us to strengthen the sports segment of the RIO shopping center with a fitness center with a 6-lane swimming pool, we immediately realized that it would be in demand. And the first days of its operation demonstrate the interest of visitors, which, I am sure, will increase.”

“This is a place where everyone can combine sports, family holidays and socializing with friends. Our clubs have everything so that you can reach unprecedented sports heights, arrange a real holiday for your family and get a lot of pleasure in the company of friends, "- addsPosnikova Irina FITNESS HOUSE Network Development Director.

During the May holidays inSEC "RIO"- St. Petersburg (the owner is the Tashir group of companies) began its work a fitness club of the FITNESS HOUSE network with a total area of 1974 sq m with a 6-lane swimming pool. The area of the pool is 325 square meters. In addition to the "adult" pool, there is also a children's pool sized 4x10 m. The pool is located on the first floor of the shopping and entertainment complex, equipped with a comfortable dressing room for 550 seats. Despite the fact that during the May holidays the pool worked in a test mode, according to the observations of the PM-Department of Colliers International, more than 1000 people visited the club.

“The concept of positioning the RIO shopping and entertainment center as a shopping and entertainment center for family leisure and shopping implies not only the development of a children's and family commodity, entertainment and educational segment, but also the integration of a powerful sports component into the shopping center, represented by both relevant product lines, and the opening of places for a full-fledged sports leisure and a healthy lifestyle. — approves the Regional Director of the PM-Department of Colliers International Margarita Aristarkhova, - A popular skating rink is already operating in the RIO shopping center; now we have the opportunity to strengthen the pool of "long-playing" sports tenants at the expense of one of the market leaders in St. Petersburg in the field of network fitness.

All works on the construction of the pool within the fitness center on the territory of the shopping and entertainment center "RIO" took about six months and were completed on time. Maintenance of the swimming pool and fitness center is carried out in full compliance with the norms and rules for the technical operation of "wet zones".

“The presence of a swimming pool and a quality fitness center in a shopping and entertainment center is already quite a typical phenomenon,” Marat Abramyan, General Director of the RIO shopping center in St. Petersburg, is sure - But there are not so many spacious sports pools in which you can really seriously practice swimming in shopping and entertainment centers. And when our partners offered us to strengthen the sports segment of the RIO shopping center with a fitness center with a 6-lane swimming pool, we immediately realized that it would be in demand. And the first days of its operation demonstrate the interest of visitors, which, I am sure, will increase.”

“This is a place where everyone can combine sports, family holidays and socializing with friends. Our clubs have everything so that you can reach unprecedented sports heights, arrange a real holiday for your family and get a lot of pleasure in the company of friends, ”- adds Irina Posnikova, FITNESS HOUSE Network Development Director.