Nikolai Pryanishnikov with his wife. World Class CEO Nikolay Pryanishnikov - about what a modern top manager should be like

1994-1996 - All-Russian Correspondence Institute of Finance and Economics, majoring in “Finance and Credit”,

1997-1998 - Higher Commercial School of the Ministry of Foreign Economic Relations and Trade of the Russian Federation and the International University of Management (Paris) under the MBA program. He defended his academic degree of Candidate of Economic Sciences in High school privatization and entrepreneurship.

In 1999, he received a PhD in Economics from the Higher School of Privatization and Entrepreneurship. The topic of the dissertation is “Strategic management of enterprises/organizations.”

Career

2015: "Russian fitness group"

On September 2, 2015, Nikolai Pryanishnikov's departure from Microsoft was announced. He left the corporation for the sports business.

Nikolay Pryanishnikov moved to the Russian Fitness Group (RFG), which manages chains of fitness clubs World Class and World Class Lite, Kommersant reported with reference to the press service of the Russian Federation and Microsoft.

“I intend to implement a growth strategy, strengthen leadership in Russia and make World Class a successful international company,” Pryanishnikov said.

Microsoft noted that Pryanishnikov helped the company achieve “significant results in business growth, increasing customer satisfaction, and Microsoft’s contribution to the Russian economy and social development” in Russia.

I start tomorrow new chapter of my life. I accepted the offer to become the CEO of the largest Fitness company in Russia and Eastern Europe - World Class (Russian Fitness Group). I want to say a big thank you to all my colleagues and partners at Microsoft. It was a super successful 7 years of my career and life. Together we have achieved outstanding results in Russia and Central and Eastern Europe. Thank you all for your partnership, achievements and great time! All my life I have loved sports and have been involved in fitness for many years. When I became a World Class client I personally felt new level service. These are Clubs where you want to come, where you want to train and spend time and part of your life. My new mission is to help people be healthy, beautiful and successful. I want it to Clubs World There were more classes, they were closer to the clients. Professionalism, service, innovation - these are our approaches to work. I’ve been involved in telecommunications for 17 years, I’m proud that I made cellular communications available in Russia, I’ve been promoting new technologies for 7 years, and now I’ll make people fit and happy. And from a managerial point of view this good development. CEO of a large company, responsibility for results to shareholders, ability to make decisions on strategy, operations and investments. Thank you Microsoft, hello World Class! Forward to new heights, life, sports, management! Do you play sports? September is a great time to start, and the best time is to join the network of fitness clubs N1

2009-2015: Microsoft

Since January 1, 2009 - President of Microsoft in Russia, head of the company's Russian office.

Nikolay Pryanishnikov announces the results of 2010 (amateur recording)

In June 2014, Microsoft expanded the powers of Nikolay Pryanishnikov, appointing him vice president of business development in Central and Eastern Europe. In his new role, Pryanishnikov focused on implementing Microsoft's new leadership strategy in the field of cloud technologies and mobility solutions. He was responsible for technology policy, Microsoft's business development in the public sector, as well as interaction with government and public organizations and the company's contribution to the development of social initiatives.

Instead of Pryanishnikov, he was appointed president of Microsoft in Russia from July 2014 Pavel Betsis, who previously held the position of head of business strategy in Central and Eastern Europe at the corporation.

1999-2008: VimpelCom

In May 1999, Pryanishnikov was appointed Deputy General Director, Commercial Director of OJSC VimpelCom. From October 2000 to June 2004, he worked at VimpelCom as First Vice President, Commercial Director. From June 2004 to April 2007, he served as executive vice president responsible for regional development, and from May 2007 to June 2008, he led all Russian operations. Since July 1, 2008 - Executive Vice President for International Business Development.

1992-1999: Beginning of career

Since 1992, he worked at the Moscow Cellular Communications company as a sales representative, then as head of the market development sector and marketing director. In October 1996, he was appointed General Director of CJSC MSS-Start (Mobile Center). Since April 1997, he held the position of Deputy General Director for Commerce of Moscow Cellular Communications LLP.

Participation in large projects

Implementation of a set of marketing initiatives and activities in the Moscow Cellular Communications company, which led to the growth of the company’s business (subscribers, revenues, profits) during the crisis year of 1998.
The launch of a new product on the market: “Phone in a box for $49,” which marked the beginning of a new era in the use of mobile communications: the transition from the perception of mobile communications as an elitist type of communication to a mass one that is accessible to everyone.
Regional development of VimpelCom: construction, successful launch of networks and operations in more than 70 regions of Russia.
Making VimpelCom a leader in the number of active subscribers in 2005-2006.
Successful launch of the Windows 7 operating system in Russia.

Quotes

As the president of Microsoft Russia, Nikolai Pryanishnikov said that in order to improve the quality of work, users should stop using old versions of programs and, especially, “crooked” programs like Open Office (at an informal presentation of Microsoft Office 2010 in September 2010).

“We have made a strategic decision - we are going to the cloud and making all our products available in the form of cloud services. Our slogan - “We are all in” - says that we are all inside the cloud and all our products are inside the cloud. At the same time, we are trying to make so that the client always has the widest choice: use Microsoft products based on their infrastructure or use them in the form of cloud services. There is a third option - use a combined approach, i.e. deploy some of the products on your own infrastructure, and use some in cloud" (December 2010).

Family

Married, has four children.

Hobby

Joint sports with the family (visiting a fitness club with the eldest son, classes at sports ground with the youngest, swimming pool with the whole family, etc.).

The president of the Russian branch of Microsoft runs a structure with offices in thirty-four of the country's largest cities, thousands of employees and a revenue of about a billion dollars. Pryanishnikov is called the best anti-crisis top manager: this winter he launched the “Your Course” project - a network of free centers to improve IT literacy of the population throughout Russia.

“Your Course” centers have just opened in Ulyanovsk and Krasnoyarsk. What are the goals of this project?

Such centers will soon appear in every subject of the federation. In 2010, according to our forecasts, three hundred thousand people will use their services, and one million over the next three years. And this will ultimately improve the quality of life of our citizens. The acquired skills will help them finally integrate into the information society: the unemployed will find a job, IT professionals will improve their skills. Many people will realize that a computer can do more than just type. Perhaps they will think about working from home using the Internet, rather than spending half their lives in traffic jams.

By the way, about traffic jams. You studied at the Moscow Automobile and Road Institute, didn't you?

Yes, and I admit that if life had turned out differently, I could have worked on cars. If you have managerial potential, it will make itself felt and manifest itself in any area.

It turns out that your entry into telecommunications was an accident?

More like fate. While studying at a university, I placed an ad in the newspaper “Everything for You”: “A young man with an active lifestyle, knowledge of the language and his own car offers himself...” Several companies called me, I chose the best offer. So Moscow Cellular Communications became my first employer. At first I sold unusual ones, now Cell phones, and suitcases for five thousand dollars. They didn’t want to buy them, they had to convince them that it was very cool.

But you believed in the prospects of this business.

Yes. Then I moved to VimpelCom, and in my office the decision was made to launch the first product for the mass consumer - a Beeline box for forty-nine dollars. After that, such a boom began that it was stupid to leave this area.

Have you always been a leader?

As a child, I did not show such inclinations. About my brother and I, and I have a twin brother Mikhail, they said: “Good boys, but very modest.” And when I was studying at the institute, at some point I realized that if I remained modest, I would not achieve anything in life. He began to educate himself: he developed vigorous activity, took on several directions at the same time.

Which one of you and your brother is older?

ME: For fifteen minutes. We always reached out to each other. My brother ran faster and beat me at table tennis, but I achieved best results in boxing. Mikhail and I are similar, and strangers still confuse us.

You have a genetic predisposition to business, right?

Yes. My ancestors on my father’s side come from the famous merchant dynasty of the Olovyanishnikovs. Its founder, Osip Olovyanishnikov, began producing tin under Peter I. Things were going well, and in 1766 his grandson, Fyodor Grigorievich, cast his first bell by order of the Spaso-Yakovlevsky Monastery. The copper of my ancestors can be found in the bells of Peterhof and the Izmailovsky Cathedral in St. Petersburg, and in general there was no province in Russia where they did not supply bells. Their business flourished on the eve of 1917.

Why didn't they leave the country after the revolution?

Hard to say. Someone left, some of our relatives died in Kolyma, someone was exiled to Kazakhstan. But on by and large I’m glad that my father’s parents stayed here, otherwise he would not have met my mother... Mom today teaches German at the institute. I owe her a lot because her upbringing was structured and clear. Dad teaches architecture, and he, being a great scholar, was responsible for our intellectual development. It was he who instilled in us a thirst for new knowledge.

As a result, you have three higher education degrees. Why so many? Do you think that the most best manager one who has gone from being a simple seller.

There must be a balance. Good practices are not always effective in top management positions and vice versa. And recently I came to the conclusion that every eight to ten years it is useful to change the field of activity. In this sense, my transition from VimpelCom to Microsoft is indicative: a new company, new goals, new business models - this greatly increases the manager’s potential.

What tasks are you currently setting for your employees?

A strong top manager chooses goals that are ambitious but realistic. Despite the global economic downturn, Microsoft Russia should take first place among other subsidiaries in three years. I studied the situation and came to the conclusion that Russia is the most promising market for us, not counting, of course, America, where the level of computerization is much higher.

Have you formulated for yourself what a manager should be like in times of crisis? It’s not for nothing that they wrote a candidate’s dissertation on this topic.

An active position is required, not only to reduce costs and wait for weather by the sea. You need to clearly calculate your steps. The risk is possible, but measured. And you also need the ability to make decisions at lightning speed: there is no more time for thinking.

You got married at nineteen. What is your wife doing now?

She has her own business wedding agency. This was our mutual decision: my wife also has three higher education degrees and excellent entrepreneurial potential.

You have three children, do you hide your computer from them?

Well, this is already nonsense. Even my youngest, who is six years old, sits at the computer. Microsoft has created a secure website for little ones, Bibigosha.ru, where you can freely let your child spend an hour with all sorts of educational games. Our task as parents is only to limit it so that children do not sit all night and have time to read books.

1994-1996 - All-Russian Correspondence Institute of Finance and Economics, majoring in “Finance and Credit”,

1997-1998 - Higher Commercial School of the Ministry of Foreign Economic Relations and Trade of the Russian Federation and the International University of Management (Paris) under the MBA program. He defended his PhD in Economics at the Higher School of Privatization and Entrepreneurship.

In 1999, he received a PhD in Economics from the Higher School of Privatization and Entrepreneurship. The topic of the dissertation is “Strategic management of enterprises/organizations.”

Career

2015: "Russian fitness group"

On September 2, 2015, it was announced that Nikolai Pryanishnikov was leaving Microsoft. He left the corporation for the sports business.

Nikolay Pryanishnikov moved to the Russian Fitness Group (RFG), which manages the World Class and World Class Lite fitness club chains, Kommersant reported, citing the press service of the RFG and Microsoft.

“I intend to implement a growth strategy, strengthen leadership in Russia and make World Class a successful international company,” Pryanishnikov said.

Nikolay Pryanishnikov moved to the Russian Fitness Group (RFG), which manages the World Class and World Class Lite fitness club chains

Tomorrow I start a new chapter of my life. I accepted the offer to become the CEO of the largest Fitness company in Russia and Eastern Europe - World Class (Russian Fitness Group). I want to say a big thank you to all my colleagues and partners at Microsoft. It was a super successful 7 years of my career and life. Together we have achieved outstanding results in Russia and Central and Eastern Europe. Thank you all for your partnership, achievements and great time! I have loved sports all my life and have been involved in fitness for many years. When I became a World Class client, I personally experienced a new level of service. These are Clubs where you want to come, where you want to train and spend time and part of your life. My new mission is to help people be healthy, beautiful and successful. I would like there to be more World Class Clubs, they would be closer to clients. Professionalism, service, innovation - these are our approaches to work. I’ve been involved in telecommunications for 17 years, I’m proud that I made cellular communications available in Russia, I’ve been promoting new technologies for 7 years, and now I’ll make people fit and happy. And from a managerial point of view, this is a good development. CEO of a large company, responsibility for results to shareholders, ability to make decisions on strategy, operations and investments. Thank you Microsoft, hello World Class! Forward to new heights, life, sports, management! Do you play sports? September is a great time to start, and the best time is to join the network of fitness clubs N1

2009-2015: Microsoft

Nikolay Pryanishnikov announces the results of 2010 (amateur recording)

Since July 2014, instead of Nikolai Pryanishnikov, the Russian representative office of Microsoft has been headed by Pavel Betsis

1999-2008: VimpelCom

1992-1999: Beginning of career

Participation in large projects

Implementation of a set of marketing initiatives and activities in the Moscow Cellular Communications company, which led to the growth of the company's business (subscribers, revenues, profits) during the crisis year of 1998.
The launch of a new product on the market: “Phone in a box for $49,” which marked the beginning of a new era in the use of mobile communications: the transition from the perception of mobile communications as an elitist type of communication to a mass one that is accessible to everyone.
Regional development of VimpelCom: construction, successful launch of networks and operations in more than 70 regions of Russia.
Making VimpelCom a leader in the number of active subscribers in 2005-2006.
Successful launch of the Windows 7 operating system in Russia.

Quotes

As the president of Microsoft Russia, Nikolai Pryanishnikov said that in order to improve the quality of work, users should stop using old versions of programs and, especially, “crooked” programs like Open Office (at an informal presentation of Microsoft Office 2010 in September 2010).

“We have made a strategic decision - we are going to the cloud and making all our products available in the form of cloud services. Our slogan - “We are all in” - says that we are all inside the cloud and all our products are inside the cloud. At the same time, we are trying to make so that the client always has the widest choice: use Microsoft products based on their infrastructure or use them in the form of cloud services. There is a third option - use a combined approach, i.e. deploy some of the products on your own infrastructure, and use some in cloud" (December 2010).

Family

Married, has four children.

Hobby

Joint sports with the family (visiting a fitness club with the eldest son, working out on the sports ground with the youngest, swimming with the whole family, etc.).

Education and academic degree

He studied at the Moscow Automobile and Highway Institute (MADI) and graduated from the university in 1994.

In 1996, he completed his studies at the All-Russian Correspondence Institute of Finance and Economics with a degree in Finance and Credit.

In 1998, he graduated from the Higher Commercial School of the Ministry of Foreign Economic Relations of the Russian Federation and the International University of Management (Paris) in the MBA program.

He defended his PhD thesis on the topic “Strategic management of enterprises/organizations” at the Higher School of Privatization and Entrepreneurship. Candidate of Economic Sciences.

Labor activity

In 1992, he got a job as a sales representative at the Moscow Cellular Communications company, then was appointed head of the market development sector and director of marketing.

In October 1996, he took the post of General Director of CJSC MSS-Start (Mobile Center). Since April 1997, he was Deputy General Director for Commerce of Moscow Cellular Communications LLP.

From May 1999, he was an employee of VimpelCom OJSC for about nine years. He came to the position of commercial director, was deputy general director, and in October 2000 assumed the position of first vice president. Since June 2004, he held the position of executive vice president, responsible for the regions, and since May 2007, he led all Russian operations. Since July 2008 - Executive Vice President for International Business Development at VimpelCom.

Since January 2009, he headed the Russian office of Microsoft as president. In June 2014, he was promoted and was appointed vice president for business development in Central and Eastern Europe, and Pavel Betsis took over as president of the company's office in Russia.

On September 2, 2015, it became known that he was leaving Microsoft and starting to work at the Russian Fitness Group (RFG), which manages the World Class fitness club chain (to date).

Hobbies

Since childhood he has been interested in sports - athletics, football, boxing, swimming. According to him, he visits the fitness center every day and allows himself intense exercise every other day so that his muscles can recover. Since he started working at the fitness club, he has focused on healthy eating- I almost completely gave up unhealthy desserts and starchy foods, and also stopped eating at night.

Family status

Married, has four children.

1994-1996 - All-Russian Correspondence Institute of Finance and Economics, majoring in “Finance and Credit”,

1997-1998 - Higher Commercial School of the Ministry of Foreign Economic Relations and Trade of the Russian Federation and the International University of Management (Paris) under the MBA program. He defended his PhD in Economics at the Higher School of Privatization and Entrepreneurship.

In 1999, he received a PhD in Economics from the Higher School of Privatization and Entrepreneurship. The topic of the dissertation is “Strategic management of enterprises/organizations.”

Career

2015: "Russian fitness group"

On September 2, 2015, Nikolai Pryanishnikov's departure from Microsoft was announced. He left the corporation for the sports business.

“I intend to implement a growth strategy, strengthen leadership in Russia and make World Class a successful international company,” Pryanishnikov said.

Tomorrow I start a new chapter of my life. I accepted the offer to become the CEO of the largest Fitness company in Russia and Eastern Europe - World Class (Russian Fitness Group). I want to say a big thank you to all my colleagues and partners at Microsoft. It was a super successful 7 years of my career and life. Together we have achieved outstanding results in Russia and Central and Eastern Europe. Thank you all for your partnership, achievements and great time! All my life I have loved sports and have been involved in fitness for many years. When I became a World Class client, I personally experienced a new level of service. These are Clubs where you want to come, where you want to train and spend time and part of your life. My new mission is to help people be healthy, beautiful and successful. I would like there to be more World Class Clubs, they would be closer to clients. Professionalism, service, innovation - these are our approaches to work. I’ve been involved in telecommunications for 17 years, I’m proud that I made cellular communications available in Russia, I’ve been promoting new technologies for 7 years, and now I’ll make people fit and happy. And from a managerial point of view, this is a good development. CEO of a large company, responsibility for results to shareholders, ability to make decisions on strategy, operations and investments. Thank you Microsoft, hello World Class! Forward to new heights, life, sports, management! Do you play sports? September is a great time to start, and the best time is to join the network of fitness clubs N1

2009-2015: Microsoft

Since January 1, 2009 - President of Microsoft in Russia, head of the company's Russian office.

Nikolay Pryanishnikov announces the results of 2010 (amateur recording)

1999-2008: VimpelCom

1992-1999: Beginning of career

Participation in large projects

Implementation of a set of marketing initiatives and activities in the Moscow Cellular Communications company, which led to the growth of the company’s business (subscribers, revenues, profits) during the crisis year of 1998.
The launch of a new product on the market: “Phone in a box for $49,” which marked the beginning of a new era in the use of mobile communications: the transition from the perception of mobile communications as an elitist type of communication to a mass one that is accessible to everyone.
Regional development of VimpelCom: construction, successful launch of networks and operations in more than 70 regions of Russia.
Making VimpelCom a leader in the number of active subscribers in 2005-2006.
Successful launch of the Windows 7 operating system in Russia.

Quotes

As the president of Microsoft Russia, Nikolai Pryanishnikov said that in order to improve the quality of work, users should stop using old versions of programs and, especially, “crooked” programs like Open Office (at an informal presentation of Microsoft Office 2010 in September 2010).

“We have made a strategic decision - we are going to the cloud and making all our products available in the form of cloud services. Our slogan - “We are all in” - says that we are all inside the cloud and all our products are inside the cloud. At the same time, we are trying to make so that the client always has the widest choice: use Microsoft products based on their infrastructure or use them in the form of cloud services. There is a third option - use a combined approach, i.e. deploy some of the products on your own infrastructure, and use some in cloud" (December 2010).

Family

Married, has four children.

Hobby

Joint sports with the family (visiting a fitness club with the eldest son, working out on the sports ground with the youngest, swimming with the whole family, etc.).