Tank abbot biography. David Abbott - gallant copywriter - rucosuev - LJ

was born in Hammersmith in 1938. After leaving school, he received a scholarship to study at the history department of Oxford University. Here he met Adrian Vickers, who was studying law. David did not manage to graduate from the university, as he was forced to run the shops of his father, who was ill with lung cancer. Later, when Abbott already owned an advertising agency, it flatly refused to cooperate with the tobacco companies. Unable to save the family business, Abbott was left without a job. At that time, he was very inspired by the book "Madison Avenue, USA" by Martin Mayer. “Then (1961) I was a timid, shy twenty-two-year-old. I didn’t think that someone could make a living writing advertising texts,” he once said in an interview. The Financial Times.
Abbott managed to get a job in the advertising department of Kodak, where he edited a corporate publication and wrote advertising texts. Having gained experience in writing advertising texts, he got a job in an advertising agency. Mather & Crowhter. After working for the agency for two years, Abbott came across an advertisement for Remington electric shavers created in the agency's newly opened London office. Doyle Dane Bernbach. Abbott became another fan of Bernbach's then-revolutionary work and, after several months of studying advertising underline DDB, successfully got a job in this agency. In 1966, Abbott was sent for an internship at the agency's New York office, upon his return he headed the copywriting department.
By 1969 edition design week wrote that at least 26 works created under the direction of Abbott won various awards in the advertising competition D&AD.
The same magazine published a brilliant description that Abbott himself gave to his profession: “Let's start from the very beginning: abvgdeezh- here is a copywriter's toolbox. Using these letters, we need to convince the consumer to buy our customers' products, ideas and services. If we compose them in one way, we can sell this or that product easily and naturally. If we compose them differently, it can turn out to be a bold defiant advertisement. Let's rearrange the words a little - in front of you is a "cozy", sentimental advertisement. Writing ads is more fun than playing scrabble. And we get paid for it."
Abbott made his first attempt to establish his own business by creating the French Gold Abbott agency. However, apparently, the agency did not work very well, and he was soon discussing the possibility of starting a joint business with his old friend Adrian Vickers, who was then working in the agency. S.H. Benson, as well as with his former colleague Peter Mead.
As a result, in 1977 the agency was founded Abbott Mead Vickers.
AMV has many successful client campaigns to its credit Sainsbury, British Telecom, Yellow Pages, and of course, the legendary campaign The Economist.
A campaign for Sainsbury's supermarkets has turned them into Britain's largest retail chain. Sainsbury's advertising was one of the first in this boring and monotonous category to see women not as mindless creatures with a purse, but as people to be taken care of, who are important to store owners.
Campaign created by Abbott for the magazine The Economist became legendary and found its way into the pages of many textbooks on advertising. First of all, because the decision to carry out dripping with the use of outdoor advertising (a mass promotion tool) for a specialized publication was a risky move. “I suddenly thought, why not use outdoor advertising? The clue came the moment I looked at the logo,” Abbott later said.
The use of the publication's corporate style, with a minimum of words, was the key to the success of a lengthy campaign that began with the text: “I never read The Economist. Trainee manager. 42 years". In 1999, this poster was named one of the top five posters of the 20th century.

Merged in 1991 AMV And BBDO, as a result of which the AMV agency became part of the London division of the American giant. The authorized capital of the new enterprise amounted to 130 million pounds.
When Abbott was retiring in 1998, Marketing Week asked him to participate in a readership. Abbott sent back a polite fax: “I'm sorry, but I don't want unnecessary publicity. Even I get tired of myself. Thanks for the invitation". Even in this short message one can recognize the master's pen.
In 2001, his name was immortalized in the Hall of Fame of the Art Directors Club of New York. After David Ogilvy, Abbott became the second British copywriter to receive this honor.

“Words involve the mind as a whole, and one ceases to think or feel in one dimension. Speaking of advertising in general, I think you memorize the words."

“Print advertising is undergoing superficial changes. We adapt to fashion trends: borders, printing, colors and much more. Techniques change, but I don't think the established principles of effective communication will change much. In all the years of work, I have not noticed that they have changed so much in some way. I see no reason for such changes, because here we are talking about the behavior and reactions of a person.

“Maybe I'm wrong, but I just do what I do and what I can do. Even when it comes to non-verbal communication, I like to find the idea behind it. I believe that in the most better ways artistic solution is an idea. In many, it is still absent, and if the image is truly outstanding, it will not be remembered like a phrase. If all you have is the magnificence of the images, it's easy to copy them or confuse them with something else. While a statement remains a statement, it is associated with a brand and a proposition, it is more likely to be unique.”

“I always try to find something that would convince the reader and would please me as a professional in terms of word selection and brevity. I write headlines very quickly. The next day I review them and change something. I always work, very fast, and therein lies the danger. Because of the ability to quickly create "good" texts, it is easy to succumb to a trick like "it will do." I’m sure I would be an even better copywriter if this job didn’t seem so easy to me.”

“Whether you fork out or not depends not on how loud the message sounded, but on how it was composed”

As you know, in any business there are so-called "pioneers", that is, persons who are the discoverers of something. Therefore, based on this term, we can say with confidence that Tank Abbott is exactly the person who opened to the whole world such a popular sport today as mixed martial arts, which at the end of the twentieth century were natural fights without rules and were distinguished by their cruelty, but at the same time, entertainment.

Beginning of life

The Abbott tank was born in Huntington Beach, California on April 26, 1965. It is worth noting that the real name of the American is David.

It is noteworthy that this guy was never a follower healthy lifestyle life and did not pass full-fledged sports camps like many of his opponents. However, this did not stop him from writing his name in the history of MMA.

Workout

Tank Abbott has always been remarkable physical force. In his youth, his chest press was about six hundred pounds. In addition, he was considered a good freestyle wrestler and even won some tournaments in his youth during his college years. But there is another factor that distinguishes him from many other athletes - he fought on the street more than two hundred times and this experience played a significant role during his performances in the octagon.

Speeches

Tank Abbott made his cage debut in 1995 at UFC 6 in Wyoming. His first opponent was John Matua. David knocked him out in eighteen seconds. And this despite the fact that Matua weighed about 400 pounds! On the same evening, Abbott met in a fight with the famous Russian sambo wrestler Oleg Taktarov. The duel turned out to be extremely tense and lasted seventeen minutes. Taktarov won by rear naked choke. But after the fight, both fighters literally collapsed on the canvas from fatigue. The audience was delighted.

A year later, David "Tank" Abbott was able to reach the final of the tournament called Ultimate Ultimate, where he eventually lost

At the end of the 90s, the career of a charismatic fighter began to decline. Warriors such as Morris Smith, Victor Belfort, Pedro Rizzo appeared in the octagon, who were distinguished by their technicality and versatility. Unfortunately, Abbott could not compete with them seriously and lost to all of them in the first round. Having suffered three defeats in a row, David retired from mixed fights.

Return

In 2003, Tank Abbott, whose photos had long disappeared from glossy publications, decided to return to the cage. His first opponent was the then-young MMA titan Frank Mir. Despite his wealth of combat experience, Abbott was never able to resist the battle against the growing prospect and lost by submission.

On this moment mine last Stand David held in April 2013 and lost early in the second round. According to Abbott, he prepared for the fight as hard as ever and felt great, and after the defeat he left the cage with a smile on his lips. But at the same time, "Tank" said that he was already starting to feel old.

Tank Abbott, whose biography is full of many episodes of hooligan behavior, has always behaved extraordinary. In particular, everyone knows that quite often he vigorously celebrated his victories in bars. Yes, and defeat did not cause him much sadness. So, for example, after losing to Taktarov, David went to a drinking establishment, and at the same time Oleg was hospitalized with injuries.

In general, it should be noted that Abbott often won against not very skilled fighters, and as soon as a real professional became his opponent, David often lost, moreover, indicatively and devastatingly. Although, despite the fiasco, the tournament organizers liked to invite the outrageous American to tournaments, if only because his antics and aggressive manner of fighting really liked the public, who were ready to literally carry this big man in their arms.

By the way, it was Abbott who first thought of using finger pads during fights. This decision on his part was due to the fact that, relying on his heavy baggage of street fights, he often injured the joints on his fingers.

In conclusion, I would like to note that David always claims that he never regrets how his life has turned out, and is not ready to change anything in his lifestyle. Concerning personal life, then Abbott has neither a wife nor children.

September 11th, 2011

In Russia, Tank is more known as an octagon fighter. But there is another, less well-known side of his talent. Dancer, wrestler and true showman Tank Abbott is needed by almost all wrestling organizations and federations. Abbott has only been with World Championship Wrestling for about a year and is now part of the company. Abbott has been involved in several different episodes, from violent intimidation of commentators to pop dances. Abbott first teamed up and then fought a group called 3-Count. Abbott is a good wrestler, and his personality alone exalts him in the wrestling business. Abbott entered World Championship Wrestling with a reputation as a healer (negative hero), but, you see, Tank is more likely to come out as an excellent healer than an excellent face (positive hero). Above all else, Abbott is a great wrestler with tons of talent. He has a very rare talent among everyday heroes, Tank is unique and can make anyone laugh. But Abbott can force in another way - with his ferocious fighting style, and a devastating knockout punch (knock out punch) is enough to terrify the opponent. Some believe that it was Tank who brought wrestling to the next generation and did it well. Here's a tip for you if you meet Tank: laugh at his jokes and pay attention if he starts to dance, because otherwise you may well fall victim to his Knockout Fist Punch!

Every person by nature has a tendency to one or another activity. Some people easily and quickly master the exact sciences, others - music. But there is a special caste of men - they are born fighters. An irrepressible thirst for adrenaline and a competitive spirit force them to constantly look for various adventures. These guys often become military or athletes. In the article we will talk about one of these guys, whose name is Tank Abbott.

Birth

The future star of fighting without rules was born in the city of Huntington Beach, located in the US state of California, on April 26, 1965. By the way, according to the passport, the fighter is David.

Surprisingly, despite his colorful performances in the octagon, Tank Abbott has never been a supporter of healthy eating, sport mode and discipline. Moreover, he never sports career did not go through a full-fledged training camp in the understanding of martial artists. Nevertheless, such eccentricity could not prevent him from entering the history of mixed fights as one of the brightest and most charismatic fighters.

Sports experience

But still, in fairness, it is worth noting that Tank Abbott was not an unprepared bag. He always possessed simply colossal physical power, which his rivals can confirm. In his younger years, an American could squeeze almost six hundred pounds off his chest. He also took part in freestyle wrestling competitions and even managed to win several competitions during his college years. But the most important thing that distinguishes David from the rest of his colleagues in the sports department is his invaluable experience, which he received in numerous street fights of which there are more than two hundred.

Legal fights

Tank Abbott, whose photos are shown in this article, made his professional debut in 1995. His first tournament was UFC 6, which was then held in Wyoming. The first opponent of our hero in the cage was a fighter named John Matua. It took Abbott only 18 seconds to send knockout this an athlete whose weight at the time of the fight was almost 400 pounds. On the same day, Tank Abbott fought another fight. And not with someone little known, but with the most experienced wrestler from Russia, Oleg Taktarov. The fight was quite long and very tense. As a result, the Russian won by choke hold, however, after the end of the fight, both opponents could not get up from the floor for a long time from extreme fatigue. This fight was recognized as the best of the evening, and the audience whistled uncontrollably and applauded the athletes.

In 1996, Tank Abbott (a biography with a photo is presented in the article) became the finalist of the UFC tournament. But he did not manage to feel the taste of the championship. In the final bout, he lost to another MMA legend, Don Fry.

It would seem that such bright fighters as David should have performed for a long time and successfully, but at the end of the 90s he began to lose more and more. At that time, such titans already entered the octagon mixed fights like Brazilians Victor Belfort and Pedro Rizzo, American Morris Smith and others. Unfortunately, Tank was not able to resist them and received knockouts from all of them, and in the first seconds of the fights. Three losses in a row forced Abbott to leave the world of mixed fights.

New round of life

In 2003, something happened that many MMA fans were waiting for. Tank Abbott, whose biography has already become uninteresting to many, returned to the octagon and adequately fought with Frank Mir, who was then starting his career. David had more experience than his opponent, but still lost, and ahead of schedule.

Abbott fought his last fight in his career, which ended in his defeat, in the spring of 2013. As David himself said later, he was very diligently preparing for the fight, but he began to feel his old age.

Instead of a conclusion

Abbott almost always visited various drinking establishments after the fights, regardless of whether he won or lost. In particular, after the defeat at the hands of Taktorov, David got drunk, while Oleg was completely hospitalized.

In general, the Tank often defeated not very high-class fighters. And if fate brought him in a cage with a real professional, then he would definitely concede. But tournament organizers and the public loved David very much for his outrageous antics both in and out of the octagon.